Leading Shaft Brand True Temper Golf is the #1 golf shaft brand globally with a long history of professional tour presence and a USA-based manufacturing facility in Amory, Mississippi. This presents an opportunity to upsell premium shaft solutions and leverage their tour-grade reputation to target high-performance players and clubs seeking Made in USA credibility.

Diversified Sports The company operates across multiple performance segments—golf, hockey, baseball, and lacrosse—allowing cross-sell of complementary equipment, grip lines, and fitting services to existing customers, as well as expansion into team deals and sponsorships across different sports markets.

Global footprint Headquartered in Memphis with facilities in North America, Europe, and Asia, True Temper Sports maintains a broad geographic reach. This enables region-specific sales campaigns, co-marketing with local distributors, and faster fulfillment for retailers and pro shops internationally.

Innovation and Fit With initiatives like patent-pending bat fitting, half-sizes, and the Project X Wedge shaft launch, there is a clear emphasis on product personalization and testing programs. Positioning around advanced fitting services, data-driven recommendations, and demo programs can drive higher conversion rates with retailers and end customers.

Strategic Partnerships Past and ongoing collaborations with partners like NewClub and Hexcel, plus high-profile tour relevance, signal strong opportunities for co-branded campaigns, sponsorships, and exclusive product drops with retailers and sports networks to accelerate visibility and sales velocity.