TrueData
Advertising ServicesCalifornia, United States11-50 Employees
TrueData is a small to mid-sized advertising services company based in Los Angeles, California, specializing in identity resolution by linking people and households to their digital devices to enable privacy-conscious, scalable addressability in digital advertising. Its client base comprises advertisers and other participants in the digital advertising ecosystem seeking to reach known audiences while maintaining privacy protections. Its capabilities have been incorporated into ID5’s global identity offerings, supporting a broader set of identity services for digital advertising. On May 11, 2025, ID5 announced the acquisition of TrueData Solutions, Inc., bringing TrueData under ID5 and formalizing the integration.