Strategic Partnerships TrueData has recently forged partnerships with industry leaders such as Rackspace Hosting Inc., Mobifun! Pte Ltd, and InMobi. Leveraging these partnerships can open new avenues for collaboration and potential sales synergies.

Unique Identity Graph Offering an independent, omnichannel identity graph, TrueData stands out by connecting people and households to their digital devices. This unique selling proposition can attract brands looking for innovative addressability solutions.

Advanced Technology Stack TrueData employs a robust tech stack featuring tools like Apache Spark, NumPy, and Google Tag Manager. Highlighting the technological sophistication can position the company as a reliable tech-driven partner for tech-savvy clients.

Focus on First-Party Data & Privacy With a first-party data approach that reduces latency and privacy concerns, TrueData emphasizes data security and consumer privacy. This approach aligns well with the increasing emphasis on data ethics, appealing to clients seeking ethical data solutions.

Growth Potential in Advertising Services Market In a market populated by established players like Experian and Acxiom, TrueData's revenue growth potential from $0 to $10M presents a promising opportunity for expansion. Targeting niche segments or offering unique value propositions can help capture market share in the competitive landscape.