Advanced Identity Solutions TrueData offers a sophisticated, first-party omnichannel identity graph that simplifies and accelerates identity resolution for advertisers, making it an attractive partner for brands seeking privacy-compliant, efficient targeting capabilities.

Recent API Launch With the recent launch of a low-latency Identity API and an easy-to-integrate API platform, TrueData provides scalable and seamless identity management solutions, presenting opportunities for agencies and platforms looking to enhance their addressability without heavy development overhead.

Industry Partnerships Strong collaborations with major industry players like The Trade Desk, Nielsen, and Neustar, as well as recent acquisition by ID5, position TrueData as a trusted and expanding solution provider, indicating ongoing growth and potential for further enterprise client acquisitions.

Focus on Cost Optimization TrueData’s partnership with Rackspace Technology to optimize cloud costs demonstrates their commitment to operational efficiency, which can benefit clients seeking cost-effective, scalable data infrastructure solutions in the advertising ecosystem.

Market Expansion & Growth Operating within the competitive advertising services industry with innovative identity solutions and expanding global partnerships, TrueData is well-positioned to capture additional market share, especially among mid-sized agencies and data-driven brands seeking cookieless solutions.