Insights

Key Personnel Strength TruePillars is led by experienced executives, John Baini and Dennis Hakme, bringing decades of finance and technology expertise, which can be leveraged to build strategic partnerships and trust with potential clients in the SME lending sector.

Recent Expansion The appointment of Ben Lamb as the chief commercial officer signals TruePillars' growth and focus on expanding its commercial operations, presenting an opportunity to engage with new businesses seeking financial solutions.

Funding Success Securing a $5 million Series A funding round showcases investor confidence in TruePillars, indicating financial stability and potential scalability that can be highlighted to attract partnerships with businesses looking for reliable financial services.

Tech Stack Advantage TruePillars' tech stack comprises modern tools like React, New Relic, and Angular Material, demonstrating a commitment to innovation and efficiency, which can be positioned as a competitive edge when engaging with tech-savvy SME clients seeking streamlined financial solutions.

Market Positioning Opportunity With a clear focus on supporting SMEs, TruePillars' branding as the 'true pillars' of Australia's economy resonates with small business owners, offering a unique selling point that can be emphasized in sales pitches to attract SMEs looking for personalized and reliable financing options.

TruePillars Tech Stack

TruePillars uses 8 technology products and services including Lucky Orange, Google Font API, GSAP, and more. Explore TruePillars's tech stack below.

  • Lucky Orange
    Analytics
  • Google Font API
    Font Scripts
  • GSAP
    Javascript Frameworks
  • React
    Javascript Frameworks
  • New Relic
    Real User Monitoring
  • Cloudflare Bot Management
    Security
  • Angular Material
    UI Frameworks
  • Nginx
    Web Servers

TruePillars's Email Address Formats

TruePillars uses at least 1 format(s):
TruePillars Email FormatsExamplePercentage
First.Last@truepillars.comJohn.Doe@truepillars.com
50%
First.Last@truepillars.comJohn.Doe@truepillars.com
50%

Frequently Asked Questions

Where is TruePillars's headquarters located?

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TruePillars's main headquarters is located at 155 Queen Street Melbourne, VIC 3000 AU. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is TruePillars's official website and social media links?

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TruePillars's official website is truepillars.com and has social profiles on LinkedIn.

How much revenue does TruePillars generate?

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As of September 2024, TruePillars's annual revenue reached $1.8M.

What is TruePillars's NAICS code?

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TruePillars's NAICS code is 5612 - Facilities Support Services.

How many employees does TruePillars have currently?

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As of September 2024, TruePillars has approximately 22 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Commercial Officer: B. L.Chief Technology Officer: N. B.Head Of Credit Admin: E. O.. Explore TruePillars's employee directory with LeadIQ.

What industry does TruePillars belong to?

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TruePillars operates in the Facilities Services industry.

What technology does TruePillars use?

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TruePillars's tech stack includes Lucky OrangeGoogle Font APIGSAPReactNew RelicCloudflare Bot ManagementAngular MaterialNginx.

What is TruePillars's email format?

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TruePillars's email format typically follows the pattern of . Find more TruePillars email formats with LeadIQ.

When was TruePillars founded?

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TruePillars was founded in 2016.
TruePillars

TruePillars

Facilities ServicesVictoria, Australia11-50 Employees

TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy. 

TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group.

Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East.

Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG.

The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.

Section iconCompany Overview

Headquarters
155 Queen Street Melbourne, VIC 3000 AU
NAICS Code
5612 - Facilities Support Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M

    TruePillars's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    TruePillars's revenue is in the range of $10M

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