Insights

Key Personnel Strength TruePillars is led by experienced executives, John Baini and Dennis Hakme, providing credibility and industry knowledge that can be leveraged to build relationships and drive sales.

Customer Focus With a focus on providing financing to Australian SMEs, TruePillars aligns with businesses considered vital to the economy, presenting a strong selling point emphasizing support for local enterprises.

Technology Integration Utilizing a tech stack including Amazon Web Services and React, TruePillars demonstrates a commitment to innovation and efficiency, appealing to tech-savvy clients seeking modern solutions.

Funding Track Record Having secured a Series A funding of $5 million from a Melbourne investor in 2017, TruePillars showcases financial backing that can instill confidence and attract potential partners or clients.

Competitive Landscape Positioning By offering vehicle and equipment financing, TruePillars carves a niche alongside competitors such as Credibly and Upstart, providing ample opportunities for market differentiation and targeted sales strategies.

TruePillars Tech Stack

TruePillars uses 8 technology products and services including Amazon Web Services, Webpack, Font Awesome, and more. Explore TruePillars's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Webpack
    Development
  • Font Awesome
    Font Scripts
  • React
    Javascript Frameworks
  • AngularJS
    Javascript Frameworks
  • Cloudflare Bot Management
    Security
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers

TruePillars's Email Address Formats

TruePillars uses at least 1 format(s):
TruePillars Email FormatsExamplePercentage
First.Last@truepillars.comJohn.Doe@truepillars.com
50%
First.Last@truepillars.comJohn.Doe@truepillars.com
50%

Frequently Asked Questions

Where is TruePillars's headquarters located?

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TruePillars's main headquarters is located at 155 Queen Street Melbourne, VIC 3000 AU. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is TruePillars's official website and social media links?

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TruePillars's official website is truepillars.com and has social profiles on LinkedIn.

How much revenue does TruePillars generate?

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As of January 2025, TruePillars's annual revenue reached $1.8M.

What is TruePillars's NAICS code?

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TruePillars's NAICS code is 52 - Finance and Insurance.

How many employees does TruePillars have currently?

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As of January 2025, TruePillars has approximately 21 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Commercial Officer: B. L.Chief Technology Officer: N. B.Head Of Credit Admin: E. O.. Explore TruePillars's employee directory with LeadIQ.

What industry does TruePillars belong to?

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TruePillars operates in the Financial Services industry.

What technology does TruePillars use?

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TruePillars's tech stack includes Amazon Web ServicesWebpackFont AwesomeReactAngularJSCloudflare Bot ManagementGoogle AnalyticsApache HTTP Server.

What is TruePillars's email format?

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TruePillars's email format typically follows the pattern of . Find more TruePillars email formats with LeadIQ.

When was TruePillars founded?

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TruePillars was founded in 2016.
TruePillars

TruePillars

Financial ServicesVictoria, Australia11-50 Employees

TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy. 

TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group.

Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East.

Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG.

The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.

Section iconCompany Overview

Headquarters
155 Queen Street Melbourne, VIC 3000 AU
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M

    TruePillars's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    TruePillars's revenue is in the range of $10M

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