Insights

Market Niche Expansion TruePillars specializes in vehicle and equipment financing for Australian SMEs, presenting a significant opportunity to offer tailored financial products that address the specific needs of small businesses in various sectors, especially as they seek accessible capital solutions.

Growth Funding Opportunities Having secured a $5 million Series A funding round, TruePillars is potentially open to strategic partnerships or additional funding collaborations to scale its operations, improve technology infrastructure, and expand its market share within the SME financing space.

Tech Stack Modernization With a robust technological foundation utilizing AWS, React, AngularJS, and cloud security tools, TruePillars is well-positioned to invest in digital solutions, creating opportunities to provide innovative financing platforms or integrate advanced fintech solutions to enhance customer experience.

Leadership and Talent The recent appointment of a Chief Commercial Officer indicates a focus on strategic growth and market penetration, making it a prime contact point for sales teams to introduce complementary services such as marketing, client onboarding tools, or data analytics solutions that support scaling efforts.

Competitive Positioning TruePillars operates in a competitive landscape with firms like Credibly and Lendio, offering an opening to differentiate through tailored SME financing packages, technology-driven customer engagement, and flexible lending solutions to gain a competitive edge in the Australian SME finance market.

TruePillars Tech Stack

TruePillars uses 8 technology products and services including Contentful, Babel, Google Fonts API, and more. Explore TruePillars's tech stack below.

  • Contentful
    Content Management System
  • Babel
    Development
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

TruePillars's Email Address Formats

TruePillars uses at least 1 format(s):
TruePillars Email FormatsExamplePercentage
First.Last@truepillars.comJohn.Doe@truepillars.com
50%
First.Last@truepillars.comJohn.Doe@truepillars.com
50%

Frequently Asked Questions

Where is TruePillars's headquarters located?

Minus sign iconPlus sign icon
TruePillars's main headquarters is located at 155 Queen Street, Melbourne, VIC 3000, AU. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is TruePillars's official website and social media links?

Minus sign iconPlus sign icon
TruePillars's official website is truepillars.com and has social profiles on LinkedInCrunchbase.

What is TruePillars's NAICS code?

Minus sign iconPlus sign icon
TruePillars's NAICS code is 52 - Finance and Insurance.

How many employees does TruePillars have currently?

Minus sign iconPlus sign icon
As of October 2025, TruePillars has approximately 18 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Technology Officer: N. B.Head Of Finance And Compliance: M. W.Head Of Credit Admin: E. O.. Explore TruePillars's employee directory with LeadIQ.

What industry does TruePillars belong to?

Minus sign iconPlus sign icon
TruePillars operates in the Financial Services industry.

What technology does TruePillars use?

Minus sign iconPlus sign icon
TruePillars's tech stack includes ContentfulBabelGoogle Fonts APIElement UITweenMaxX-XSS-ProtectionGoogle AnalyticsNginx.

What is TruePillars's email format?

Minus sign iconPlus sign icon
TruePillars's email format typically follows the pattern of First.Last@truepillars.com. Find more TruePillars email formats with LeadIQ.

When was TruePillars founded?

Minus sign iconPlus sign icon
TruePillars was founded in 2016.
TruePillars

TruePillars

Financial ServicesAustralia11-50 Employees

TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy. 

TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group.

Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East.

Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG.

The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.

Section iconCompany Overview

Headquarters
155 Queen Street, Melbourne, VIC 3000, AU
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.