Insights

Market Potential TruePillars operates within the Australian SME sector, which employs over 70% of the private workforce, presenting a large target market for financing solutions to support small business growth and resilience.

Growth Opportunity With recent leadership addition and a revenue range of 1 to 10 million dollars, there is significant potential to expand client base by offering tailored financial services, especially to smaller SMEs seeking accessible equipment and vehicle financing.

Digital Focus The company's technology stack underscores a commitment to modern digital tools, which can be leveraged to enhance customer experience, streamline onboarding, and improve lead conversion processes for sales teams.

Partnership Leverage Backed by Superseed Ventures and aligned with the Reece Group, TruePillars could form strategic partnerships with related businesses and financial institutions to generate increased deal flow and cross-sell opportunities.

Competitive Edge Focusing on niche SME financing in Australia positions TruePillars to differentiate from larger FinTech competitors by emphasizing local market expertise, personalized service, and tailored lending options for small businesses.

TruePillars Tech Stack

TruePillars uses 8 technology products and services including iCIMS, Open Graph, Microsoft 365, and more. Explore TruePillars's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • New Relic
    Real User Monitoring
  • Cloudflare Bot Management
    Security
  • Piwik PRO Core
    Web Analytics
  • Apache HTTP Server
    Web Servers

TruePillars's Email Address Formats

TruePillars uses at least 1 format(s):
TruePillars Email FormatsExamplePercentage
First.Last@truepillars.comJohn.Doe@truepillars.com
100%

Frequently Asked Questions

Where is TruePillars's headquarters located?

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TruePillars's main headquarters is located at 155 Queen Street Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is TruePillars's official website and social media links?

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TruePillars's official website is truepillars.com and has social profiles on LinkedInCrunchbase.

What is TruePillars's NAICS code?

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TruePillars's NAICS code is 52 - Finance and Insurance.

How many employees does TruePillars have currently?

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As of May 2026, TruePillars has approximately 15 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Technology Officer: N. B.Head Of Finance And Compliance: M. W.Head Of Credit Admin: E. O.. Explore TruePillars's employee directory with LeadIQ.

What industry does TruePillars belong to?

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TruePillars operates in the Financial Services industry.

What technology does TruePillars use?

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TruePillars's tech stack includes iCIMSOpen GraphMicrosoft 365Google Fonts APINew RelicCloudflare Bot ManagementPiwik PRO CoreApache HTTP Server.

What is TruePillars's email format?

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TruePillars's email format typically follows the pattern of First.Last@truepillars.com. Find more TruePillars email formats with LeadIQ.

When was TruePillars founded?

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TruePillars was founded in 2016.

TruePillars

Financial ServicesVictoria, Australia11-50 Employees

TruePillars provides vehicle and equipment financing for Australian SMEs, reflecting the founders' view that small businesses are the true pillars of Australia's economy, with SMEs employing more than 70% of the private workforce. The company is headquartered in Melbourne at 155 Queen Street, Victoria 3000, Australia, and has a staff of 11 to 50 employees. TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme, and since 2021 has been backed by Superseed Ventures, the strategic venturing arm of the ASX100-listed Reece Group. The firm is led by John Baini, formerly Managing Director at the Royal Bank of Scotland, who has more than 25 years of lending experience in Australia, the UK, Europe and the Middle East; Dennis Hakme, responsible for operations, is a technology specialist with 30 years’ IT and software development experience from startups to large corporations such as Telstra and IAG. In February 2024, Ben Lamb was appointed Chief Commercial Officer to join the senior leadership team.

Section iconCompany Overview

Headquarters
155 Queen Street Melbourne, Victoria 3000 Australia
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

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