Insights

Growing SME Market TruePillars targets Australian SMEs, which constitute over 70% of the private workforce, presenting a significant market opportunity for financial products focused on small business growth and expansion funding.

Recent Leadership Expansion The appointment of a new chief commercial officer signals an active strategy to enhance market outreach and sales efforts, creating opportunities for targeted engagement with decision-makers in small-to-medium enterprises.

Technology-Driven Approach With a robust tech stack and a leadership team experienced in IT, TruePillars is positioned to leverage innovative digital financing solutions, appealing to tech-savvy SMEs seeking efficient and seamless financing options.

Strategic Backing Supported by Superseed Ventures and affiliated with Reece Group, TruePillars benefits from strategic financial backing and industry connections, providing entry points for partnerships or co-marketing initiatives.

Revenue Potential Operating within a revenue range of 1 to 10 million dollars and field with active funding, TruePillars offers considerable growth potential, indicating opportunities to introduce complementary financial services or expand product offerings to existing clients.

TruePillars Tech Stack

TruePillars uses 8 technology products and services including Contentful, Babel, Google Fonts API, and more. Explore TruePillars's tech stack below.

  • Contentful
    Content Management System
  • Babel
    Development
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

TruePillars's Email Address Formats

TruePillars uses at least 1 format(s):
TruePillars Email FormatsExamplePercentage
First.Last@truepillars.comJohn.Doe@truepillars.com
50%
First.Last@truepillars.comJohn.Doe@truepillars.com
50%

Frequently Asked Questions

Where is TruePillars's headquarters located?

Minus sign iconPlus sign icon
TruePillars's main headquarters is located at 155 Queen Street Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is TruePillars's official website and social media links?

Minus sign iconPlus sign icon
TruePillars's official website is truepillars.com and has social profiles on LinkedInCrunchbase.

What is TruePillars's NAICS code?

Minus sign iconPlus sign icon
TruePillars's NAICS code is 52 - Finance and Insurance.

How many employees does TruePillars have currently?

Minus sign iconPlus sign icon
As of March 2026, TruePillars has approximately 15 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Technology Officer: N. B.Head Of Finance And Compliance: M. W.Head Of Credit Admin: E. O.. Explore TruePillars's employee directory with LeadIQ.

What industry does TruePillars belong to?

Minus sign iconPlus sign icon
TruePillars operates in the Financial Services industry.

What technology does TruePillars use?

Minus sign iconPlus sign icon
TruePillars's tech stack includes ContentfulBabelGoogle Fonts APIElement UITweenMaxX-XSS-ProtectionGoogle AnalyticsNginx.

What is TruePillars's email format?

Minus sign iconPlus sign icon
TruePillars's email format typically follows the pattern of First.Last@truepillars.com. Find more TruePillars email formats with LeadIQ.

When was TruePillars founded?

Minus sign iconPlus sign icon
TruePillars was founded in 2016.

TruePillars

Financial ServicesVictoria, Australia11-50 Employees

TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy. 

TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group.

Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East.

Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG.

The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.

Section iconCompany Overview

Headquarters
155 Queen Street Melbourne, Victoria 3000 Australia
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.