Insights

Strong SME Focus TruePillars specializes in providing financing solutions tailored specifically for Australian small and medium-sized enterprises, positioning it as a key player in supporting the backbone of the Australian economy and creating opportunities to expand partnerships with other SME-focused financial services providers.

Recent Capital Infusion The company secured A$5 million in Series A funding in 2017, indicating strategic growth ambitions and potential availability of investment capital to scale its services and enhance technological infrastructure, which can be leveraged to attract business clients.

Leadership Expertise Led by industry veterans with extensive experience in banking and technology, TruePillars offers a compelling value proposition to clients seeking reliable and innovative financing options, opening avenues for collaboration in digital lending or enterprise solutions.

Expanding Executive Team The recent appointment of a new Chief Commercial Officer suggests a focus on expanding sales channels and market outreach, creating opportunities to align sales efforts with strategic growth initiatives targeting SME segments across Australia.

Growing Tech Stack With a sophisticated technology infrastructure including content management, analytics, and security tools, TruePillars demonstrates a commitment to digital excellence, presenting prospects for partnerships in fintech integrations, software development, or API-based solutions for business clients.

TruePillars Tech Stack

TruePillars uses 8 technology products and services including Contentful, Babel, Google Fonts API, and more. Explore TruePillars's tech stack below.

  • Contentful
    Content Management System
  • Babel
    Development
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

TruePillars's Email Address Formats

TruePillars uses at least 1 format(s):
TruePillars Email FormatsExamplePercentage
First.Last@truepillars.comJohn.Doe@truepillars.com
50%
First.Last@truepillars.comJohn.Doe@truepillars.com
50%

Frequently Asked Questions

What is TruePillars's official website and social media links?

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TruePillars's official website is truepillars.com and has social profiles on LinkedInCrunchbase.

What is TruePillars's NAICS code?

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TruePillars's NAICS code is 52 - Finance and Insurance.

How many employees does TruePillars have currently?

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As of January 2026, TruePillars has approximately 17 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Technology Officer: N. B.Head Of Finance And Compliance: M. W.Head Of Credit Admin: E. O.. Explore TruePillars's employee directory with LeadIQ.

What industry does TruePillars belong to?

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TruePillars operates in the Financial Services industry.

What technology does TruePillars use?

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TruePillars's tech stack includes ContentfulBabelGoogle Fonts APIElement UITweenMaxX-XSS-ProtectionGoogle AnalyticsNginx.

What is TruePillars's email format?

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TruePillars's email format typically follows the pattern of First.Last@truepillars.com. Find more TruePillars email formats with LeadIQ.

When was TruePillars founded?

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TruePillars was founded in 2016.

TruePillars

Financial ServicesVictoria, Australia11-50 Employees

TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy. 

TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group.

Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East.

Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG.

The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    TruePillars's revenue is estimated to be in the range of $1M$10M

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