Innovative Data Collection UBMobile’s unique mobile-first approach utilizes interactive customer insights communities that combine survey, GPS, and device data, enabling brands to gain comprehensive consumer insights and tailor marketing strategies effectively.

Growth Through Acquisition The company's acquisition by Critical Mix in 2018 positions UBMobile within a broader market research ecosystem, suggesting opportunities to leverage combined expertise for enhanced service offerings and cross-selling to existing clients.

Previous Technology Launches UBMobile's launch of gesture-based surveys demonstrates ongoing innovation in mobile engagement techniques, which could appeal to brands seeking advanced, interactive ways to gather customer feedback and increase participation.

Market Niche Focus Operating with a small team under 50 employees in the mobile insights space, UBMobile is well-positioned to serve mid-sized brands seeking specialized, agile solutions, presenting a targeted opportunity for sales representatives to offer scalable, customized insights services.

Early Stage Revenue With revenue under 1 million dollars, UBMobile is a prime candidate for strategic partnerships and new product integrations that can accelerate growth, making it attractive for upselling premium insights tools or expanding their market reach.