Diverse Event Portfolio Underbelly specializes in producing innovative theatrical performances and cultural festivals across multiple venues, from traditional theatres to unconventional locations like roundabouts, indicating a strong potential for partnerships in event management, venue providers, and experiential marketing services.

Strategic Collaborations Recent partnerships with prominent charities such as Great Ormond Street Hospital showcase Underbelly’s ability to collaborate with brands and non-profit organizations, presenting opportunities for sponsorship, corporate social responsibility initiatives, and branded event sponsorships.

Digital Engagement The company's use of digital marketing tools like Google Tag Manager and Facebook alongside a modern tech stack suggests an emphasis on online audience engagement, offering avenues for digital advertising, analytics services, and content sponsorships.

Festival Leadership As a key producer at the Edinburgh Festival Fringe presenting over 150 shows daily, Underbelly is well-positioned to leverage festival partnerships, ticketing solutions, and artist collaborations with entertainment platforms and infrastructure providers.

Growth & Innovation Launching new initiatives such as Cafe Kitty and partnering on innovative public experiences demonstrates Underbelly’s commitment to expanding its offerings, providing potential sales opportunities in hospitality services, food and beverage partnerships, and hospitality technology solutions.