Insights

Niche Modest Swimwear Capitalize on the growing demand for modest swimwear by expanding partnerships with retailers and swimwear distributors targeting women seeking full-coverage options, including plus sizes and coordinating accessories.

Product Line Expansion Leverage momentum from new items like the Maxi Dress and swimbra to cross-sell complementary products such as cover-ups, swim leggings, skirts, and undergarments to existing customers and at boutique retailers.

Byte-Sized Tech Upsell Highlight omnichannel capabilities and secure checkout options (PayPal, Google Pay, cart functionality) to boost conversion for partnerships with online marketplaces and specialty retailers that serve modest fashion buyers.

Resource-Light Growth With a small team, pursue strategic collaborations, licensing, or wholesale agreements to scale distribution without heavy operating overhead, targeting niche retailers and online platforms that cater to modest apparel.

Global Customer Reach Promote the brand’s worldwide appeal and family-owned story to enter international markets or multicultural retailers; emphasize inclusivity with size ranges and diverse coverage options to attract broad demographic partnerships.

Undercover Waterwear Tech Stack

Undercover Waterwear uses 8 technology products and services including html5media, Open Graph, Cart Functionality, and more. Explore Undercover Waterwear's tech stack below.

  • html5media
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • Vue.js
    Javascript Frameworks
  • Envoy
    Load Balancers
  • PayPal
    Payment Processing
  • Mastercard
    Payment Processing
  • X-XSS-Protection
    Security

Undercover Waterwear's Email Address Formats

Undercover Waterwear uses at least 1 format(s):
Undercover Waterwear Email FormatsExamplePercentage
First@undercoverwaterwear.comJohn@undercoverwaterwear.com
67%
FLast@undercoverwaterwear.comJDoe@undercoverwaterwear.com
33%

Frequently Asked Questions

What is Undercover Waterwear's phone number?

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You can contact Undercover Waterwear's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Undercover Waterwear's official website and social media links?

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Undercover Waterwear's official website is undercoverwaterwear.com and has social profiles on LinkedIn.

How much revenue does Undercover Waterwear generate?

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As of July 2026, Undercover Waterwear's annual revenue is estimated to be <$1M.

What is Undercover Waterwear's NAICS code?

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Undercover Waterwear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Undercover Waterwear have currently?

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As of July 2026, Undercover Waterwear has approximately 4 employees across 2 continents, including North AmericaAsia. Key team members include Director Of Marketing And E-Commerce: R. T.Customer Service Rep & Sales Associate: H. L.. Explore Undercover Waterwear's employee directory with LeadIQ.

What industry does Undercover Waterwear belong to?

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Undercover Waterwear operates in the Retail Apparel and Fashion industry.

What technology does Undercover Waterwear use?

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Undercover Waterwear's tech stack includes html5mediaOpen GraphCart FunctionalityVue.jsEnvoyPayPalMastercardX-XSS-Protection.

What is Undercover Waterwear's email format?

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Undercover Waterwear's email format typically follows the pattern of First@undercoverwaterwear.com. Find more Undercover Waterwear email formats with LeadIQ.

When was Undercover Waterwear founded?

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Undercover Waterwear was founded in 2002.
Undercover Waterwear logo

Undercover Waterwear

Retail Apparel and FashionNew York, United States2-10 Employees

Undercover Waterwear operates in the retail apparel and fashion sector, specializing in modest swimwear. It began as a family venture founded by Susan Esses, Melissa Chehebar, and Rachel Tabbouche, expanding from core swimsuits to a broader line for women, kids, and plus sizes. The range offers varying levels of coverage, including skirts, leggings, and different lengths of swim tops, and introduces swimbra to address wear-under-dress needs.

Based in Brooklyn, New York, the brand situates itself within the modest swimwear niche of the retail fashion market and serves a global customer base. A notable development was the Maxi Dress launch in 2017, which reportedly received a positive reception.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Undercover Waterwear's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Undercover Waterwear's revenue is estimated to be in the range of <$1M

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