Insights

Market Need Modest swimwear has evolved from luxury to necessity, signaling growing demand across women, kids, and plus-size segments. This presents an opportunity to expand partnerships with retailers serving family and body-positive fashion markets and to explore licensing or collaboration deals to reach new channels.

Expansion Potential Current product diversification including ladies, kids, plus-size, skirts, leggings, swimtops, and the new swimbra indicates product line resonances with varied customer preferences. Target opportunities with multi-brand retailers, resort and beachwear specialists, and swim-focused stores seeking inclusive options.

Digital Readiness Tech stack includes cloud services, e-commerce tools, and multiple digital payment options, suggesting readiness for direct-to-consumer scaling and partner-enabled storefronts. Propose performance marketing collaborations, affiliate programs, and wholesale portals to accelerate revenue growth.

Revenue Growth Current revenue under $1M with a lean team implies high-margin, boutique operations. Explore channel expansion through wholesale partnerships with boutique retailers, pop-up collaborations, and private-label opportunities to drive scale without sacrificing brand integrity.

Brand Narrative Strong story around family-founded, practical solutions for modest swimwear and innovative products like swimbra. Leverage this narrative in brand collaborations, influencer campaigns, and content-driven sales playbooks to differentiate in a competitive retail apparel landscape.

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Undercover Waterwear Tech Stack

Undercover Waterwear uses 8 technology products and services including Microsoft Clarity, iCIMS, Amazon Web Services, and more. Explore Undercover Waterwear's tech stack below.

Undercover Waterwear's Email Address Formats

Undercover Waterwear uses at least 2 email formats:
Undercover Waterwear Email FormatsExamplePercentage
First@undercoverwaterwear.comJohn@undercoverwaterwear.com
67%
FLast@undercoverwaterwear.comJDoe@undercoverwaterwear.com
33%

Frequently Asked Questions

What is Undercover Waterwear's phone number?

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You can contact Undercover Waterwear's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Undercover Waterwear's official website and social media links?

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Undercover Waterwear's official website is undercoverwaterwear.com and has social profiles on LinkedIn.

How much revenue does Undercover Waterwear generate?

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As of October 2026, Undercover Waterwear's annual revenue is estimated to be <$1M.

What is Undercover Waterwear's NAICS code?

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Undercover Waterwear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Undercover Waterwear have currently?

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As of October 2026, Undercover Waterwear has approximately 4 employees across 2 continents, including North America and Asia. Key team members include Director Of Marketing And E-Commerce: R. T. and Customer Service Rep & Sales Associate: H. L. Explore Undercover Waterwear's employee directory with LeadIQ.

What industry does Undercover Waterwear belong to?

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Undercover Waterwear operates in the Retail Apparel and Fashion industry.

What technology does Undercover Waterwear use?

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Undercover Waterwear's tech stack includes Microsoft Clarity, iCIMS, Amazon Web Services, Mailchimp, Amazon Pay, Apple Pay, Google Pay and PayPal.

What is Undercover Waterwear's email format?

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Undercover Waterwear's email format typically follows the pattern of First@undercoverwaterwear.com. Find more Undercover Waterwear email formats with LeadIQ.

When was Undercover Waterwear founded?

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Undercover Waterwear was founded in 2002.
Undercover Waterwear logo

Undercover Waterwear

Retail Apparel and FashionNew York, United States2-10 Employees

Undercover Waterwear operates in the retail apparel and fashion sector, specializing in modest swimwear. It began as a family venture founded by Susan Esses, Melissa Chehebar, and Rachel Tabbouche, expanding from core swimsuits to a broader line for women, kids, and plus sizes. The range offers varying levels of coverage, including skirts, leggings, and different lengths of swim tops, and introduces swimbra to address wear-under-dress needs.

Based in Brooklyn, New York, the brand situates itself within the modest swimwear niche of the retail fashion market and serves a global customer base. A notable development was the Maxi Dress launch in 2017, which reportedly received a positive reception.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Undercover Waterwear's revenue is estimated to be in the range of <$1M

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