Insights

Education Partnerships UnderPinned partners with universities to prepare students for the modern world of work, presenting a potential sales angle to universities and higher education systems for expanding student-facing programs, freelancing curricula, and career services.

Student Readiness Market Strong emphasis on freelancing, career building, financial literacy and real-world confidence indicates opportunities to cross-sell to student services, career centers, and academic departments seeking practical skill development and employability outcomes.

Mentoring Platform Upcoming Pinned Mentors platform suggests an upsell opportunity for mentorship software integrations, enterprise student support solutions, and B2B partnerships with education organizations seeking to scale mentor networks.

Tech & Analytics Tech stack includes analytics and customer support tools (Hotjar, Mixpanel, Zendesk, WooCommerce) and cloud infrastructure (AWS) which can be leveraged for targeted marketing collaborations, data-driven student engagement, and potential integration partnerships.

Financing & Growth Revenue under $1M with $2.7M funding indicates a high-growth, startup-like sales motion; target education technology investors and potential enterprise customers looking for scalable, cost-effective student success solutions.

Similar companies to UnderPinned

UnderPinned Tech Stack

UnderPinned uses 8 technology products and services including Twitter Ads, Hotjar, Mixpanel, and more. Explore UnderPinned's tech stack below.

UnderPinned's Email Address Formats

UnderPinned uses at least 3 email formats:
UnderPinned Email FormatsExamplePercentage
First@underpinned.coJohn@underpinned.co
93%
Last@underpinned.coDoe@underpinned.co
3%
FirstLast@underpinned.coJohnDoe@underpinned.co
4%

Frequently Asked Questions

What is UnderPinned's official website and social media links?

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UnderPinned's official website is underpinned.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does UnderPinned generate?

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As of October 2026, UnderPinned's annual revenue is estimated to be <$1M.

What is UnderPinned's NAICS code?

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UnderPinned's NAICS code is 61 - Educational Services.

How many employees does UnderPinned have currently?

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As of October 2026, UnderPinned has approximately 4 employees across 2 continents, including Europe and Asia. Key team members include Member Support Lead: O. J. Explore UnderPinned's employee directory with LeadIQ.

What industry does UnderPinned belong to?

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UnderPinned operates in the Education industry.

What technology does UnderPinned use?

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UnderPinned's tech stack includes Twitter Ads, Hotjar, Mixpanel, Amazon Web Services, WordPress, Zendesk, WooCommerce and Google Workspace.

What is UnderPinned's email format?

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UnderPinned's email format typically follows the pattern of First@underpinned.co. Find more UnderPinned email formats with LeadIQ.

How much funding has UnderPinned raised to date?

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As of October 2026, UnderPinned has raised $2.7M in funding. The last funding round occurred on Jul 10, 2021 for $816K.

When was UnderPinned founded?

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UnderPinned was founded in 2018.
UnderPinned logo

UnderPinned

EducationEngland, United Kingdom2-10 Employees

UnderPinned operates a platform designed to help freelancers across industries advance their careers while staying connected to urban culture. Its offerings include an online magazine, a network of partnerships, and a new business development app that together deliver relevant content, essential tools, and a supportive community. The aim is to underpin the next generation of freelancers and assist those already active in the market.

Based in London, England, the company maintains a small team. It positions itself within the software development field and serves freelancers from various sectors seeking resources and connections to grow their work through content, partnerships, and development-focused services.

Section iconCompany Overview

NAICS Code
61 - Educational Services
Founded
2018
Employees
2-10

Section iconFunding & Financials

  • $2.7M

    UnderPinned has raised a total of $2.7M of funding over 5 rounds. Their latest funding round was raised on Jul 10, 2021 in the amount of $816K as an Equity Crowdfunding.

  • <$1M

    UnderPinned's revenue is estimated to be in the range of <$1M

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