Community partnerships Leverage Union Craft Brewing’s active local partnerships, including Testudo Premium Lager with University of Maryland Athletics and community initiatives like Round Up & Match, to propose co-branded campaigns, campus-focused promotions, and local charity collaborations that expand retail and on-premise opportunities.

Campus and sports tie-ins Capitalize on the established Maryland athletics association and Testudo branding to pitch licensing, limited-edition releases, and event sponsorships at arenas, tailgate concepts, and university-aligned retail programs to drive demand among sports fans and alumni.

Expansion-ready platform Position Union as a growth partner with scalable distribution and private-label opportunities within the Union Collective ecosystem, offering white-labeled or co-branded products for regional retailers, bars, and hospitality groups seeking unique craft options.

Digital storefronts play Utilize their blended tech stack (Shopify, Squarespace Commerce, WordPress) to propose enhanced e-commerce and direct-to-consumer initiatives, loyalty programs, and targeted digital marketing collaborations that can boost online sales, merch verticals, and event ticketing.

Diversified product roadmap Highlight opportunities around product extensions such as THC-infused seltzers via Evermore Cannabis partnerships and continued core beer refreshes to create cross-sell opportunities with retailers, distributors, and on-premise accounts seeking innovative, media-friendly launches.