Strategic Partnerships Leverage USB’s portfolio of leading brands (Shock Doctor, McDavid, Cutters, NATHAN, Glukos, PEARL iZUMi) and recent distribution partnerships (CK Fulfillment) to expand cross-sell opportunities across adjacent athletic categories and channels, including wholesale and e-commerce.

Leadership and Expansion capitalize on the leadership shift with a new CEO and ongoing brand acquisitions to position as a growth partner for retailers seeking innovative performance and protective sports gear, enabling joint go-to-market programs and exclusive SKUs.

Retail Distribution Target national and regional retailers aligned with USB’s protective and performance brands; propose distribution enhancements and category adjacencies leveraging NEP-backed growth to secure shelf space and exclusive line extensions.

Innovation & Wearables Explore opportunities with wearable tech partners (e.g., Myovolt) and recovery movement devices to create bundled solutions, increased AOV, and recurring revenue through service or subscription models for teams and consumers.

Brand Portfolio Position USB as a multi-brand destination for retailers seeking end-to-end athletic performance and safety solutions; develop co-branded campaigns and bundled offers that showcase durability, protection, and performance across sports like football, running, cycling, and energy supplements.