Insights

Expanding Product Portfolio University Games has demonstrated strong growth through recent acquisitions of brands like The Learning Journey International and Briarpatch, expanding their product offerings into educational and licensed games. Potential sales opportunities exist in leveraging these diverse categories to target educational institutions, e-learning markets, and licensing partners.

Innovative Game Launches The company's recent release of new outdoor and party games such as Sling It and Rocky Horror Show Game indicates a focus on trend-driven and experiential entertainment products. Sales strategies can target retail channels and entertainment brands seeking to capitalize on popular culture and outdoor activity trends.

Strategic Collaborations Partnerships with companies like Hanayama and Indytoy Lab for themed challenges and murder mysteries open avenues for co-marketing and cross-promotional campaigns, appealing to niche markets such as pop culture, murder mystery enthusiasts, and licensed property fans.

Digital Engagement Utilization of platforms like Google Analytics and Facebook Pixel suggests an understanding of digital marketing strategies. Strengthening online sales channels through targeted advertising and data-driven campaigns can enhance reach to parents, educators, and game enthusiasts.

Market Positioning With a revenue range of $25M to $50M and a focus on family, educational, and party games, University Games can capitalize on the growing market for home entertainment and educational tools. Expanding distribution channels both online and in retail, alongside customizing products for emerging trends, presents significant sales growth potential.

University Games Tech Stack

University Games uses 8 technology products and services including Facebook Pixel, Google Analytics Enhanced eCommerce, Google Cloud CDN, and more. Explore University Games's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Google Cloud CDN
    Content Delivery Network
  • Wix
    Content Management System
  • MySQL
    Database
  • PHP
    Programming Languages
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Media & News

University Games's Email Address Formats

University Games uses at least 2 format(s):
University Games Email FormatsExamplePercentage
FirstL@ugames.comJohnD@ugames.com
95%
FLast@ugames.comJDoe@ugames.com
2%
First.Last@ugames.comJohn.Doe@ugames.com
3%
First.Last@universitygames.comJohn.Doe@universitygames.com
64%
FirstL@universitygames.comJohnD@universitygames.com
29%
FirstLast@universitygames.comJohnDoe@universitygames.com
7%

Frequently Asked Questions

Where is University Games's headquarters located?

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University Games's main headquarters is located at 2030 Harrison Street San Francisco, California United States. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is University Games's phone number?

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You can contact University Games's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is University Games's official website and social media links?

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University Games's official website is universitygames.com and has social profiles on LinkedIn.

What is University Games's SIC code NAICS code?

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University Games's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does University Games have currently?

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As of April 2026, University Games has approximately 52 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Vice President Of Finance: G. H.Vp Of Sales: A. N.Vice President Of Special Projects: D. F.. Explore University Games's employee directory with LeadIQ.

What industry does University Games belong to?

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University Games operates in the Manufacturing industry.

What technology does University Games use?

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University Games's tech stack includes Facebook PixelGoogle Analytics Enhanced eCommerceGoogle Cloud CDNWixMySQLPHPYouTubeGoogle Analytics.

What is University Games's email format?

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University Games's email format typically follows the pattern of FirstL@ugames.com. Find more University Games email formats with LeadIQ.

When was University Games founded?

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University Games was founded in 1985.

University Games

ManufacturingCalifornia, United States51-200 Employees

University Games features exciting, original games for kids and grown-ups. 

Bob Moog and Cris Lehman founded University Games in 1985. The company has added many divisions and broadened our scope a lot since then, but the University Games' products remain true to the standards set more than 30 years ago.

Creative game play and quality components are our standard, but that's not all we offer. From bestsellers like Smart Ass (2 million copies sold) to licensed games like Rubik’s Race, and with games for any age or setting, we've got many different ways to have fun. We offer party games that are perfect to play with the whole family, as well as several titles that are ideal for a rowdy evening with your adult friends! So spend time with us and you can have a great time with the family, get to know the neighbors or even learn how to read!

Section iconCompany Overview

Headquarters
2030 Harrison Street San Francisco, California United States
Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
31-33 - Manufacturing
Founded
1985
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    University Games's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    University Games's revenue is estimated to be in the range of $25M$50M

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