Insights

Expanding Product Range University Games continues to launch innovative new products such as Sling It and Rocky Horror Show Game, demonstrating an active pipeline of engaging and themed games that appeal to a wide demographic, offering opportunities to upsell or expand product placements.

Strategic Acquisitions Recent acquisitions of The Learning Journey International and Briarpatch broaden their product portfolio into educational and literary-based markets, creating cross-selling opportunities and access to new retail channels focused on educational and specialty entertainment sectors.

Partnership Growth Collaborations with companies like HANAYAMA, Indytoylab, and KID Group indicate a focus on licensing and co-branding, opening avenues for joint marketing efforts and bundled offerings in both retail and online spaces.

Digital Engagement Utilizing tools like Google Analytics and Facebook Pixel, University Games actively enhances its e-commerce and marketing strategies, providing strong data-driven opportunities to target niche audiences and optimize online sales channels.

Market Diversification With a diverse product lineup spanning family, adult, and educational games, along with expansion into licensed and mystery-themed games, the company is well-positioned to tap into trending entertainment markets and themed events that drive seasonal and themed sales opportunities.

Similar companies to University Games

University Games Tech Stack

University Games uses 8 technology products and services including Facebook Pixel, Google Analytics Enhanced eCommerce, Google Cloud CDN, and more. Explore University Games's tech stack below.

Facebook Pixel
Analytics
Google Analytics Enhanced eCommerce
Analytics
Google Cloud CDN
Content Delivery Network
Wix
Content Management System
MySQL
Database
PHP
Programming Languages
YouTube
Video Players
Google Analytics
Web Analytics

Media & News

University Games's Email Address Formats

University Games uses at least 2 format(s):

University Games Email Formats	Example	Percentage
FirstL@ugames.com	JohnD@ugames.com	95%
FLast@ugames.com	JDoe@ugames.com	2%
First.Last@ugames.com	John.Doe@ugames.com	3%
First.Last@universitygames.com	John.Doe@universitygames.com	39%
FirstL@universitygames.com	JohnD@universitygames.com	18%
FirstLast@universitygames.com	JohnDoe@universitygames.com	4%
First.Last@universitygames.com	John.Doe@universitygames.com	39%

Frequently Asked Questions

Where is University Games's headquarters located?

University Games's main headquarters is located at 2030 Harrison St, San Francisco, California, US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is University Games's phone number?

You can contact University Games's main corporate office by phone at

+1-415-934-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is University Games's official website and social media links?

University Games's official website is universitygames.com and has social profiles on LinkedIn.

What is University Games's NAICS code?

University Games's NAICS code is 31-33 - Manufacturing.

How many employees does University Games have currently?

As of October 2025, University Games has approximately 53 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Vice President Of Finance: G. H.Vice President Of Special Projects: D. F.Vice President Of Sales: A. F.. Explore University Games's employee directory with LeadIQ.

What industry does University Games belong to?

University Games operates in the Manufacturing industry.

What technology does University Games use?

University Games's tech stack includes Facebook PixelGoogle Analytics Enhanced eCommerceGoogle Cloud CDNWixMySQLPHPYouTubeGoogle Analytics.

What is University Games's email format?

University Games's email format typically follows the pattern of FirstL@ugames.com. Find more University Games email formats with LeadIQ.

When was University Games founded?

University Games was founded in 1985.

University Games

ManufacturingUnited States51-200 Employees

University Games features exciting, original games for kids and grown-ups. 

Bob Moog and Cris Lehman founded University Games in 1985. The company has added many divisions and broadened our scope a lot since then, but the University Games' products remain true to the standards set more than 30 years ago.

Creative game play and quality components are our standard, but that's not all we offer. From bestsellers like Smart Ass (2 million copies sold) to licensed games like Rubik’s Race, and with games for any age or setting, we've got many different ways to have fun. We offer party games that are perfect to play with the whole family, as well as several titles that are ideal for a rowdy evening with your adult friends! So spend time with us and you can have a great time with the family, get to know the neighbors or even learn how to read!