Mid-market Growth Positioned in the mid-market security segment (51-200 employees) with annual revenue in the $1-10M range, UPA can scale staffing and deliver end-to-end security programs for mid-size facilities in Minnesota and neighboring states. Core offerings include guarding, mobile patrol, monitoring, consulting, and investigations, providing opportunities to upsell bundled solutions to facility managers, schools, healthcare campuses, and commercial sites.

Bundled Security Create bundled programs combining guarding, mobile, monitoring, and investigations to increase average contract value and retention. Target verticals with ongoing security commitments such as manufacturing, healthcare, education, and corporate campuses, where risk management and regulatory compliance drive demand.

Inbound Marketing Capitalize on a native digital presence by enhancing the WordPress site with industry-specific landing pages, security risk assessments, and downloadable case studies to generate inbound inquiries from facilities managers and risk officers.

Regional Expansion Leverage mobile services and local focus to pursue multi-site, regional accounts in the Midwest, offering standardized SOPs and scalable staffing to provide consistent coverage across campuses, warehouses, and office parks.

Local Partnerships Differentiate against large national players by emphasizing local knowledge, customized service, and investigative capabilities; explore partnerships with property management firms, insurers, and mid-market corporates to win contracted programs and expand geographic footprint.