Insights

Expansion Through Acquisitions Upfield has been involved in significant M&A activities recently, such as acquiring Heura Foods and launching new product lines like vegan cheese spreads. Leveraging these acquisitions and partnerships can open doors for cross-selling opportunities within the plant-based food market.

Innovative Product Packaging The introduction of waterproof and oil-proof recyclable paper spread packaging, as well as plastic-free, recyclable tubs, showcases Upfield's commitment to sustainable packaging solutions. This unique selling point can attract environmentally-conscious consumers and drive sales through differentiation.

Partnership with Seprod Group The partnership with Seprod Group presents an opportunity for market expansion in new regions. Leveraging Seprod's distribution network, Upfield can increase its product reach and explore new sales channels within the margarine and butter segment.

Financial Backing from KKR The recent acquisition by Kohlberg Kravis Roberts (KKR) for $7.3 billion provides Upfield with a strong financial foundation. This financial stability can be leveraged to invest in sales and marketing strategies, enhancing brand visibility and driving revenue growth.

Sustainable Focus & Plant-Based Trend With a focus on sustainability and plant-based products, Upfield is well-positioned to capitalize on the current market trend towards healthier and environmentally-friendly food choices. Emphasizing these aspects in sales pitches can appeal to health-conscious consumers and drive sales growth.

Upfield Tech Stack

Upfield uses 8 technology products and services including Azure Databricks, UiPath, MySQL, and more. Explore Upfield's tech stack below.

  • Azure Databricks
    Advanced Analytics And Data Science
  • UiPath
    Business Process Management
  • MySQL
    Database
  • Claro
    Human Resource Management System
  • Dell
    IT Infrastructure
  • Edge by Ascential
    Marketing
  • Adobe Creative Suite
    Visualisation Software
  • Zoom
    Web Conferencing

Media & News

Upfield's Email Address Formats

Upfield uses at least 1 format(s):
Upfield Email FormatsExamplePercentage
First.Last@upfield.comJohn.Doe@upfield.com
91%
FLast@upfield.comJDoe@upfield.com
6%
First.Middle@upfield.comJohn.Michael@upfield.com
2%
First.MiddleLast@upfield.comJohn.MichaelDoe@upfield.com
1%

Frequently Asked Questions

Where is Upfield's headquarters located?

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Upfield's main headquarters is located at Upfield Europe BV Beethovenstraat 551 – 7th floor Amsterdam, Amstelplein 1083 NL. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Upfield's official website and social media links?

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Upfield's official website is upfield.com and has social profiles on LinkedIn.

How much revenue does Upfield generate?

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As of July 2024, Upfield's annual revenue reached $750M.

How many employees does Upfield have currently?

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As of July 2024, Upfield has approximately 3.2K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Marketing Officer: J. S.Chief Sustainability Officer Cso Upfield: S. S.Chief Corporate Affairs & Communications Officer: H. B.. Explore Upfield's employee directory with LeadIQ.

What industry does Upfield belong to?

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Upfield operates in the Manufacturing industry.

What technology does Upfield use?

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Upfield's tech stack includes Azure DatabricksUiPathMySQLClaroDellEdge by AscentialAdobe Creative SuiteZoom.

What is Upfield's email format?

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Upfield's email format typically follows the pattern of . Find more Upfield email formats with LeadIQ.

When was Upfield founded?

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Upfield was founded in 2018.
Upfield

Upfield

ManufacturingAmstelplein, Netherlands1001-5000 Employees

The driving force behind our success as a global leader in plant-based foods are the 4,800 Upfielders who every day live our purpose and are engaged in our mission, delivering through our values of Performance, Care and Passion.                                                                                                

Results Matter. Upfielders. Always Day 1 mindset.

Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; We own it. We're agile decision-makers, with the courage to pivot we fail fast and learn faster.

Kindness wins. With a long-term focus on building a sustainable future, Upfielders show the 'Courage to Care' for each other, our communities, and future generations. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you.

Passion fuels our Future of Food journey. Full of energy and possibility, Upfielders constantly raise the bar, driving Upfield and one another forwards. 

We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Section iconCompany Overview

Headquarters
Upfield Europe BV Beethovenstraat 551 – 7th floor Amsterdam, Amstelplein 1083 NL
Founded
2018
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Upfield's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Upfield's revenue is in the range of $100M$1B

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