Sustainability & diversity Upshot Agency emphasizes cultural curiosity, progressive leadership, and inclusive programs like BLAC internship, signaling alignment with brands seeking diverse perspectives and socially conscious storytelling opportunities.

Strategic partnerships As a full service agency partnered with Amp and a member of Advantage Solutions, Upshot can offer integrated marketing and go-to-market capabilities to consumer brands seeking cross-channel execution and momentum in retail and digital channels.

Revenue & scale With mid-market revenue in the $50M–$100M range and a 51–200 employee base, Upshot presents opportunities for tiered service expansions, scalable creative programs, and senior-level strategic retainers for larger clients or more complex campaigns.

Technology use Utilizes marketing tech such as Adobe Campaign, CRM and engagement tools, plus digital privacy controls (Usercentrics), indicating readiness to support data-driven, compliant cross-channel activation and measurable campaigns for performance-focused brands.

Recent growth signals Kraken partnership for NFT and illiquid crypto valuation tools and recent Shorty Awards recognition demonstrate momentum in innovative, non traditional ad formats, suggesting opportunities to upsell advanced narrative work, experiential, and crypto/tech integrated campaigns.