Strategic Partnerships Upshot Agency recently aligned with its sister agency Amp to amplify capabilities, signaling openness to collaborative delivery models and cross-sell opportunities for integrated brand campaigns and media activation.

Brand Portfolio With clients including Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru and Karo, Upshot demonstrates experience across CPG, tech and consumer brands, suggesting opportunities to upsell advanced digital activation, content, and performance marketing services.

Diversity & Talent Executive leadership comprises a majority of female or minority-identifying leaders, and participation in BLAC internship programs indicates a culture that can be marketed to brands seeking inclusive, socially responsible partners for purpose-driven campaigns.

Digital & Tech Stack Current tech includes Google Ads, BigCommerce, Pardot, Constant Contact and Microsoft Azure, providing a foundation for data-driven media, e-commerce experience, and CRM-driven campaign orchestration suitable for cross-channel marketing engagements.

Growth & Market Position Revenue scale ($50M–$100M) and a mid-size agency footprint position Upshot to pursue mid-market opportunities, partnerships with Advantage Solutions, and expansion in NFT and crypto valuation tools through Kraken, indicating potential for fintech, collectibles, or crypto-adjacent campaigns.