Integrated Live Sports UPshow’s integration with EverPass Media and its NFL-backed backing creates a strong opportunity to upsell premium live sports content across bars, restaurants, and venues already using digital signage.

Expansion Footprint Originally powering tens of thousands of screens, UPshow’s established nationwide in-venue networks provide a ready-made cross-sell path to venues seeking enhanced digital signage and experiential marketing capabilities.

In‑Venue Engagement With a history of in-venue experiences and a diversified product history (UPshow SHIFT, Campaign Hub, and employee engagement platforms), there are multiple upsell lanes for venue operators looking to boost customer interaction and internal communications.

Strategic Partnerships Recent integrations and partnerships, such as with TouchTunes and Holdcom, indicate strong collaboration potential with other in-store tech providers to broaden reach and data-driven marketing opportunities.

Tech Stack Fit Leverage UPshow’s technology stack (ELK, OneTrust, Okta, Zendesk, HubSpot, Pendo, Salesloft) to offer data analytics, security, and CRM-driven campaigns, appealing to venues prioritizing measurable ROI and streamlined operations.