Strategic Acquisition UPshow was acquired by EverPass Media in 2024, creating a combined platform for streaming premium live sports to commercial venues. This signals enhanced scale and cross-sell potential into existing EverPass clients such as bars, restaurants, and venues seeking in-venue sports content.

Sports Content Leverage Backed by NFL, RedBird Capital Partners, and TKO Group Holdings, EverPass Media offers premium live sports to venues nationwide. Market opportunity exists to upsell publishers and advertisers seeking exclusive sports sponsorships and targeted in-venue campaigns.

Digital Signage Footprint UPshow powers tens of thousands of screens and in-venue experiences, indicating a broad installed base for upsell into new digital signage features, analytics, and interactive campaigns across hospitality, retail, and healthcare sectors.

Healthcare and Engagement Recent launches like UPshow SHIFT for Healthcare highlight opportunities to tailor in-venue engagement programs for hospitals and clinics, suggesting a vertical expansion path for healthcare partnerships and employee engagement solutions.

Strategic Partnerships Collaborations such as Holdcom and past Barstool Sports partnerships illustrate a track record of co-marketing and content partnerships that can be leveraged to pursue additional brand sponsorships, content integrations, and venue-level promotional campaigns.