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Gathering insights about Upstock

Upstock Tech Stack

Upstock uses 8 technology products and services including Amazon CloudFront, Google Fonts API, PWA, and more. Explore Upstock's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • PWA
    Miscellaneous
  • Lua
    Programming Languages
  • Tailwind CSS
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Nginx
    Web Servers
  • Facebook
    Widgets

Upstock's Email Address Formats

Upstock uses at least 1 format(s):
Upstock Email FormatsExamplePercentage
First@upstock.appJohn@upstock.app
50%
First@upstock.appJohn@upstock.app
50%

Frequently Asked Questions

Where is Upstock's headquarters located?

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Upstock's main headquarters is located at Level 5, 32 - 34 Kent Terrace, P O Box 9880 Wellington 6141, NZ. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is Upstock's official website and social media links?

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Upstock's official website is upstock.app and has social profiles on LinkedIn.

What is Upstock's NAICS code?

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Upstock's NAICS code is 5112 - Software Publishers.

How many employees does Upstock have currently?

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As of October 2025, Upstock has approximately 34 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: D. R.Chief Technology Officer: B. W.Head Of Sales: L. P.. Explore Upstock's employee directory with LeadIQ.

What industry does Upstock belong to?

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Upstock operates in the Software Development industry.

What technology does Upstock use?

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Upstock's tech stack includes Amazon CloudFrontGoogle Fonts APIPWALuaTailwind CSSHTTP/3NginxFacebook.

What is Upstock's email format?

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Upstock's email format typically follows the pattern of First@upstock.app. Find more Upstock email formats with LeadIQ.

When was Upstock founded?

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Upstock was founded in 2020.

Upstock

Software DevelopmentNew Zealand11-50 Employees

Food & beverage buyers and suppliers use Upstock to automatically manage all their wholesale orders, payments and logistics.

https://www.upstock.app/

Made by the creators of Xero, Upstock automates and digitises wholesale transactions currently handled with scraps of paper, texts, emails, and phone calls. 

• Best selection of top quality suppliers
• Fast, reliable orders every time
• One click invoicing, accounting & inventory
• Buyers find new suppliers, suppliers win new customers
• Real time order status and delivery notifications
• Cut costs, eliminate waste & reduce stress

Upstock has over 
+ 1,000 FMCG food & beverage suppliers
+ 30,000 cafes, restaurants, bars, groceries, retailers, supermarkets
+ 100,000 products

Why do people love Upstock? 

Just ask some of our customers…

✶ Market Lane Coffee, 10 locations

“Upstock is built to a really high quality and processing time has been cut in half.”

✶ Prana Chai

“Upstock stood out as the obvious choice. Their team truly listened and ‘got us’. Customers are telling us they want Upstock.”

✶ Mojo Coffee, 34 locations 

“Ever since we've started using Upstock we can't live without it! It's made things run so much faster and smoother for all our cafes. When you add it all up, the time and cost savings have been exponential.”

✶ Best Ugly Bagels, 7 locations

“It’s given staff complete visibility of what's been ordered which has had a big improvement on staff relationships."

✶ Grey Roasting Co.

“With Upstock, I don't need to do paperwork any more. My invoicing is automatic and I’m getting paid faster. Upstock just does it all for me – I can't imagine life without it.”

✶ Plant Projects

“I view Upstock as the future of distribution. Having the ability for people to trial our product through Upstock without having to send a rep in, that saves days, even weeks.”

✶ Grater Goods

“Automated sales and invoicing has been a big game-changer. It's been wonderful to free up my time to focus on our expansion.”

Section iconCompany Overview

Headquarters
Level 5, 32 - 34 Kent Terrace, P O Box 9880 Wellington 6141, NZ
NAICS Code
5112 - Software Publishers
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $1M

    Upstock's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Upstock's revenue is estimated to be in the range of $1M

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