Insights

Large supplier network Upstock has over 1,000 FMCG food and beverage suppliers and serves 30,000+ buyers including cafes, restaurants, bars, groceries, retailers, and supermarkets, indicating a broad marketplace with cross-selling potential to expand supplier onboarding and buyer adoption.

Automation and invoicing Customers highlight automated invoicing, accounting, and real-time order status as major time-savers; sales opportunities exist in promoting deeper platform adoption among existing users and selling premium analytics or integrations to further digitize operations.

Expansion momentum Historical funding activity and NZ market expansion suggest ongoing growth; target expansion-related deals with regional hospitality groups, distributors, and multi-location chains seeking scalable wholesale order management.

Time and cost savings Testimonials emphasize significant reductions in processing time and cost; position Upstock as a cost-optimization partner to convert more suppliers and buyers, including upsell to advanced features or managed services.

Market readiness Current revenue is under one million with an established customer base of diverse hospitality segments; identify opportunities to package tiered offerings, pilot programs, and referral partnerships to accelerate revenue growth.

Similar companies to Upstock

Upstock Tech Stack

Upstock uses 8 technology products and services including Microsoft Advertising, iCIMS, StackAdapt, and more. Explore Upstock's tech stack below.

Upstock's Email Address Formats

Upstock uses at least 1 email format:
Upstock Email FormatsExamplePercentage
First@upstock.appJohn@upstock.app
100%

Frequently Asked Questions

What is Upstock's official website and social media links?

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Upstock's official website is upstock.app and has social profiles on LinkedIn.

How much revenue does Upstock generate?

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As of October 2026, Upstock's annual revenue is estimated to be <$1M.

What is Upstock's NAICS code?

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Upstock's NAICS code is 5112 - Software Publishers.

How many employees does Upstock have currently?

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As of October 2026, Upstock has approximately 25 employees across 2 continents, including Oceania and Asia. Key team members include Chief Executive Officer: D. R., Co-Founder, Cxo: P. F. and Founder And Director: M. W. Explore Upstock's employee directory with LeadIQ.

What industry does Upstock belong to?

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Upstock operates in the Software Development industry.

What technology does Upstock use?

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Upstock's tech stack includes Microsoft Advertising, iCIMS, StackAdapt, OpenAI, Intercom, Webflow, Vimeo and Piwik PRO Core.

What is Upstock's email format?

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Upstock's email format typically follows the pattern of First@upstock.app. Find more Upstock email formats with LeadIQ.

When was Upstock founded?

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Upstock was founded in 2020.
Upstock logo

Upstock

Software DevelopmentWellington, New Zealand11-50 Employees

Upstock is a software platform that automates wholesale transactions for food and beverage buyers and suppliers, handling orders, payments, and logistics in a single digital workflow. It aims to replace manual processes such as scraps of paper, texts, emails, and phone calls with real-time order status and streamlined invoicing, accounting, and inventory management. The service targets wholesale purchasers and vendors in the FMCG food and beverage space, enabling buyers to discover suppliers and suppliers to reach new customers, while reducing costs and waste. Based in Wellington, New Zealand, Upstock operates in the software development sector and serves a network that includes hundreds of suppliers and tens of thousands of hospitality and retail outlets. The company emphasizes fast, reliable ordering and visibility across the supply chain, with customers noting improvements in processing time and administrative efficiency. A notable development is its expansion in New Zealand, reflecting growth within its regional market. } } }}

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Upstock's revenue is estimated to be in the range of <$1M

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