Insights

Market Reach Upstock serves 30,000+ foodservice buyers and 1,000+ FMCG suppliers across cafes, restaurants, bars, groceries, and retailers, indicating a robust ecosystem for cross-selling enhancements and premium supplier onboarding services.

Automation Advantage Customers praise automated invoicing, ordering, and real-time status, suggesting a strong upsell path for expanded financial automation suites, analytics insights, and integration with broader ERP/accounting systems.

Expansion Momentum Historical funding and NZ market expansion point to growth velocity; sales opportunities exist in adjacent hospitality markets and potential international rollout collaborations with regional distributors.

Operational Savings The platform reduces paperwork, speeds payments, and cuts waste, creating selling points for value-based pricing and ROI-focused demonstrations to larger multi-unit operators seeking efficiency gains.

Technology Stack With a modern stack and active brands as customer champions, there are opportunities to bundle marketing tech, onboarding automation, and data-driven procurement insights to attract more enterprise clients.

Similar companies to Upstock

Upstock Tech Stack

Upstock uses 8 technology products and services including Microsoft Advertising, iCIMS, Segment, and more. Explore Upstock's tech stack below.

Upstock's Email Address Formats

Upstock uses at least 1 email format:
Upstock Email FormatsExamplePercentage
First@upstock.appJohn@upstock.app
100%

Frequently Asked Questions

What is Upstock's official website and social media links?

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Upstock's official website is www.upstock.app and has social profiles on LinkedIn.

How much revenue does Upstock generate?

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As of August 2026, Upstock's annual revenue is estimated to be <$1M.

What is Upstock's NAICS code?

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Upstock's NAICS code is 5112 - Software Publishers.

How many employees does Upstock have currently?

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As of August 2026, Upstock has approximately 24 employees across 2 continents, including Oceania and Asia. Key team members include Chief Executive Officer: D. R., Head Of Sales: L. P. and Founder And Director: M. W. Explore Upstock's employee directory with LeadIQ.

What industry does Upstock belong to?

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Upstock operates in the Software Development industry.

What technology does Upstock use?

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Upstock's tech stack includes Microsoft Advertising, iCIMS, Segment, Google Workspace, Intercom, Webflow, Vimeo and Piwik PRO Core.

What is Upstock's email format?

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Upstock's email format typically follows the pattern of First@upstock.app. Find more Upstock email formats with LeadIQ.

When was Upstock founded?

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Upstock was founded in 2020.
Upstock logo

Upstock

Software DevelopmentWellington, New Zealand11-50 Employees

Upstock is a software platform that automates wholesale transactions for food and beverage buyers and suppliers, handling orders, payments, and logistics in a single digital workflow. It aims to replace manual processes such as scraps of paper, texts, emails, and phone calls with real-time order status and streamlined invoicing, accounting, and inventory management. The service targets wholesale purchasers and vendors in the FMCG food and beverage space, enabling buyers to discover suppliers and suppliers to reach new customers, while reducing costs and waste. Based in Wellington, New Zealand, Upstock operates in the software development sector and serves a network that includes hundreds of suppliers and tens of thousands of hospitality and retail outlets. The company emphasizes fast, reliable ordering and visibility across the supply chain, with customers noting improvements in processing time and administrative efficiency. A notable development is its expansion in New Zealand, reflecting growth within its regional market. } } }}

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Upstock's revenue is estimated to be in the range of <$1M

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