Small but agile Target mid-market manufacturers seeking affordable, flexible production scheduling solutions. Emphasize the ability to start with low-cost options like Excel add-ons and scale to custom systems, appealing to firms needing faster ROI and lower upfront risk.

Educational partnerships Leverage recent university collaborations with Florida International University, Rice University, and Prentice Hall to position as an innovator in manufacturing software. Propose joint pilots, case studies, and co-branded content to attract engineering and operations leadership in manufacturing firms.

Proven impact Highlight track record of improving profitability and competitiveness through automated scheduling, planning, and tracking. Use the EDGE release and prior V6 milestones to demonstrate ongoing product evolution and quick-value delivery to customers with evolving schedules.

Market positioning Differentiate from large ERP players by offering flexible, user-friendly, and cost-effective planning tools that adapt to customers’ processes rather than forcing standardization. Position as a bridge between spreadsheets and complex systems for small to mid-sized manufacturers.

Strategic partnerships Pursue collaborations with industry educators, publishing partners, and manufacturing thought leaders to expand reach. Propose co-development of capstone projects, social media programs, and real-world models that showcase how scheduling software can reduce production friction in manufacturing environments.