Expansion opportunities VBB has recent hires and leadership additions in key practice areas (UK competition head, EU appellate capability, digital and cyber, energy) and maintains a London office, signaling ongoing growth and cross-border advisory needs that could translate into bundled cross-jurisdictional services for multinational clients.

Regulatory depth The firm emphasizes EU, UK, and Belgian regulatory, competition, trade and customs expertise, aligning with clients facing evolving regulatory landscapes and enforcement trajectories—an opening to offer advisory packages around regulatory risk, compliance programs, and training.

International reach Headquartered in Brussels with offices in London and Geneva and a multi-country team, VBB can position itself as a gateway for clients seeking seamless cross-border EU-US-UK guidance, suggesting sales plays around multijurisdictional M&A, investigations, and dispute resolution support.

Industry recognition Recent rankings recognition and participation in Chambers and IFLR1000 events bolster credibility with target clients; leverage this in outreach to secure senior-level introductions for PE-backed, multinational, or government-related opportunities needing trusted EU counsel.

Technology enablement The tech stack (Cloudflare, Airtable, analytics-ready tools, and digital security measures) indicates a modern, efficient delivery model; position VBB to clients seeking tech-enabled legal operations, data security, and streamlined matter management for large-scale matters.