Regional Target Focus on expanding relationships with homeowners associations, commercial property managers, and municipal landscape contracts within the Chicagoland and SE Wisconsin area where Van Zelst already operates.

Boutique Scale Leverage the mid-market position (11-50 employees) to upsell comprehensive maintenance programs and design-build services to existing clients and nearby mid-sized properties seeking personalized attention.

Digital Presence Capitalize on their technology stack and WordPress site by offering digital marketing enhancements, project showcase campaigns, and SEO partnerships to attract more high-value commercial projects.

Financial Upsell Target projects in the $100k–$1M range typical for landscape design and build, presenting bundled services (design, installation, and maintenance) to increase the average deal size and recurring revenue.

Strategic Partnerships Position Van Zelst as a preferred landscape partner for local contractors, developers, and real estate firms by offering joint bids, staged project delivery, and referrals to expand win rates in competitive bids.