Strong Regional Presence Van Zelst’s extensive service coverage across the Chicagoland area and SE Wisconsin highlights opportunities for regional expansion and collaboration with local suppliers and partner companies within these markets.

renovation and Maintenance With a comprehensive suite of landscape design, construction, and maintenance services, there is potential to upsell sustainable maintenance programs, seasonal upgrades, and ongoing landscape management contracts to existing clients.

Technological Adoption Utilization of advanced tools such as Google Analytics and WP Rocket indicates openness to digital marketing and operational efficiencies, presenting opportunities for targeted digital campaigns to attract high-value commercial clients.

Market Differentiation Operating in a competitive landscape with firms ranging from mid-sized to large, Van Zelst can position itself as a premium, eco-conscious landscaping provider, emphasizing quality and customization to attract higher-end residential estates and corporate clients.

Growth Potential With annual revenues between one and ten million dollars and decades of experience, there is significant growth potential through strategic partnerships, expanding service offerings, or targeting under-served high-end residential and commercial segments.