Local craft appeal Position Vanguard Brewing as a neighborhood craft destination in Wilsonville that emphasizes traditional styles and locally sourced ingredients, presenting licensing as a community gathering spot to attract regional beer enthusiasts and repeat visitors from Portland.

Growth potential Identify opportunities for expansion in distribution beyond taproom by proposing wholesale partnerships with local retailers, bars, and restaurants, leveraging their small but focused lineup of classic styles to attract mid-tier accounts seeking unique regional offerings.

E-commerce leverage Capitalize on their online presence with strategies to drive direct-to-consumer sales, including optimizing the Square Online Store, running targeted email campaigns via Mailchimp, and offering limited releases or brews for delivery or pickup to increase revenue streams.

Tech-enabled operations Highlight opportunities to streamline operations and marketing through their tech stack by integrating inventory and ordering with their Square platform, expanding online merchandising, and using data from domestic sales to tailor promotions.

Strategic partnerships Propose collaborations with larger craft brands for co-branded events or limited-edition releases, tapping into their proximity to Portland’s beer community and positioning Vanguard to gain visibility among distributors and festival circuits.