Established Industry Presence Varec has over eight decades of experience in the petroleum and chemical sectors, establishing a strong reputation for developing inventory tank gauging and fuels management systems, which represent key opportunities for selling advanced measurement and control solutions.

Partnership Expansion Recent collaborations with industry leaders like Gilbarco and Parasyn indicate an openness to strategic alliances, suggesting potential for joint solutions and expanding customer base in fuel dispensing and asset management markets.

Software and Hardware Integration Varec’s core offerings—FuelsManager software and related hardware—highlight opportunities to introduce complementary automation, analytics, and IoT solutions aimed at enhancing enterprise asset visibility and operational efficiency.

Market Focus and Key Clients Target clients include major oil companies, defense organizations, and airlines, signaling a focus on large-scale, enterprise-level asset management, which can be targeted for high-value, tailored automation, security, and system integration products.

Growth and Digital Presence The launch of a refreshed website and branding effort reflects a strategic move to elevate digital engagement, providing a platform for promoting new solutions and generating sales leads to support growth within the fuel and chemical sectors.