Insights

Acquisition Momentum Capitalize on Variety Wholesalers rapid expansion and store rollouts, leveraging cross-sell opportunities with Roses and Roses Express banners to accelerate revenue in newly acquired markets and distribution centers.

M&A Growth Target strategic partnerships with the company as it integrates Big Lots assets and Gordon Food Service stores, offering value-added services, private label products, and localized merchandising to smooth transitions and capture incremental volume.

Regional Footprint Focus sales outreach in the Southeast and newly acquired Pennsylvania and North Carolina markets where footprint expansion creates demand for supply chain optimization, store modernization, and omnichannel capabilities.

Tech Enablement Leverage Variety Wholesalers tech stack familiarity (Tableau, AWS, Salesforce, Kronos) to position data-driven merchandising, workforce management efficiency, and scalable e-commerce or store tech upgrades.

Financial Scale Propose value propositions aligned with a $1B–$10B revenue profile, including cost-to-serve reductions, bulk procurement programs, and multi-store national or regional contracts to improve margins across large store acquisitions.

Similar companies to Variety Wholesalers, Inc

Variety Wholesalers, Inc Tech Stack

Variety Wholesalers, Inc uses 8 technology products and services including Tableau, Amazon Web Services, WordPress, and more. Explore Variety Wholesalers, Inc's tech stack below.

Media & News

Variety Wholesalers, Inc's Email Address Formats

Variety Wholesalers, Inc uses at least 4 email formats:
Variety Wholesalers, Inc Email FormatsExamplePercentage
FLast@vwstores.comJDoe@vwstores.com
94%
First.Last@vwstores.comJohn.Doe@vwstores.com
4%
FirstL@vwstores.comJohnD@vwstores.com
1%
F.Last@vwstores.comJ.Doe@vwstores.com
1%

Frequently Asked Questions

What is Variety Wholesalers, Inc's phone number?

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You can contact Variety Wholesalers, Inc's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Variety Wholesalers, Inc's official website and social media links?

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Variety Wholesalers, Inc's official website is rosesdiscountstores.com and has social profiles on LinkedIn.

How much revenue does Variety Wholesalers, Inc generate?

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As of August 2026, Variety Wholesalers, Inc's annual revenue is estimated to be $1B - $10B.

What is Variety Wholesalers, Inc's NAICS code?

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Variety Wholesalers, Inc's NAICS code is 44-45 - Retail Trade.

How many employees does Variety Wholesalers, Inc have currently?

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As of August 2026, Variety Wholesalers, Inc has approximately 1.7K employees across 5 continents, including North America, Asia and Europe. Key team members include Vice President Imports, Divisional Merchandise Manager: A. M., Vice President Of Marketing: S. B. and Vice President Corporate Development: S. W. Explore Variety Wholesalers, Inc's employee directory with LeadIQ.

What industry does Variety Wholesalers, Inc belong to?

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Variety Wholesalers, Inc operates in the Retail industry.

What technology does Variety Wholesalers, Inc use?

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Variety Wholesalers, Inc's tech stack includes Tableau, Amazon Web Services, WordPress, Salesforce, StackAdapt, Mailchimp, Kronos and WP Engine.

What is Variety Wholesalers, Inc's email format?

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Variety Wholesalers, Inc's email format typically follows the pattern of FLast@vwstores.com. Find more Variety Wholesalers, Inc email formats with LeadIQ.

When was Variety Wholesalers, Inc founded?

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Variety Wholesalers, Inc was founded in 1922.
Variety Wholesalers, Inc logo

Variety Wholesalers, Inc

RetailNorth Carolina, United States1001-5000 Employees

Variety Wholesalers, Inc. is a family-owned retail company based in Henderson, North Carolina, operating discount stores primarily under Roses Discount Stores and Roses Express banners across the Southeast. Roses Discount Stores traces its origins to 1915 and was acquired by Variety Wholesalers in 1997, forming the core of its store network. The company serves value-conscious shoppers by providing low-priced general merchandise through a regional footprint of Roses and Roses Express locations.

It is a family-owned company, with leadership ties to the Pope family, including Art Pope as chairman. In 2025 the group expanded its footprint by acquiring 219 Big Lots stores and two distribution centers, reflecting ongoing consolidation in the regional discount market.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1922
Employees
1001-5000

Section iconFunding & Financials

  • $1B - $10B

    Variety Wholesalers, Inc's revenue is estimated to be in the range of $1B - $10B

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