Insights

Expansion Opportunity The company has rapidly expanded by acquiring large numbers of stores from Big Lots and other chains, signaling a capacity and appetite for growth; targeted outreach to become a preferred supplier for a broader store footprint and distribution network could yield significant incremental revenue.

Regional Footprint With 422 stores primarily in the Southeast and ongoing acquisitions in Pennsylvania and North Carolina, there is a clear regional concentration; tailor localized promotions, supplier terms, and logistics services to these markets to maximize penetration.

Private Family Ownership As a family-owned, privately held business with a long history and dedicated leadership, opportunities exist to emphasize long-term partnerships, private-label opportunities, and flexible financing terms aligned with stable, trust-based relationships.

Value Discounters Focus Operating Roses and Roses Express brands positions the company squarely in the discount retail segment; propose cost-reduction programs, private-label assortments, and supplier collaborations that enhance margins and store-level value for price-sensitive customers.

Tech and Logistics Readiness Existing tech stack includes cloud, data visualization, and content platforms; leverage to propose integrated supply chain optimization, advanced merchandising analytics, and scalable distribution solutions to support the expanded store network.

Variety Wholesalers, Inc Tech Stack

Variety Wholesalers, Inc uses 8 technology products and services including RSS, Microsoft SharePoint, Google Fonts API, and more. Explore Variety Wholesalers, Inc's tech stack below.

  • RSS
    Content Management System
  • Microsoft SharePoint
    Content Management System
  • Google Fonts API
    Font Scripts
  • Google Cloud Platform
    Infrastructure As A Service
  • D3.js
    Javascript Graphics
  • Microsoft Word
    Office Suites
  • Priority Hints
    Performance
  • Nginx
    Web Servers

Media & News

Variety Wholesalers, Inc's Email Address Formats

Variety Wholesalers, Inc uses at least 2 format(s):
Variety Wholesalers, Inc Email FormatsExamplePercentage
FLast@vwstores.comJDoe@vwstores.com
94%
First.Last@vwstores.comJohn.Doe@vwstores.com
4%
FirstL@vwstores.comJohnD@vwstores.com
1%
F.Last@vwstores.comJ.Doe@vwstores.com
1%

Frequently Asked Questions

What is Variety Wholesalers, Inc's phone number?

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You can contact Variety Wholesalers, Inc's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Variety Wholesalers, Inc's official website and social media links?

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Variety Wholesalers, Inc's official website is rosesdiscountstores.com and has social profiles on LinkedIn.

How much revenue does Variety Wholesalers, Inc generate?

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As of July 2026, Variety Wholesalers, Inc's annual revenue is estimated to be $1B - $10B.

What is Variety Wholesalers, Inc's NAICS code?

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Variety Wholesalers, Inc's NAICS code is 44-45 - Retail Trade.

How many employees does Variety Wholesalers, Inc have currently?

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As of July 2026, Variety Wholesalers, Inc has approximately 1.7K employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President Imports, Divisional Merchandise Manager: A. M.Vice President Of Marketing: S. B.Vice President Corporate Development: S. W.. Explore Variety Wholesalers, Inc's employee directory with LeadIQ.

What industry does Variety Wholesalers, Inc belong to?

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Variety Wholesalers, Inc operates in the Retail industry.

What technology does Variety Wholesalers, Inc use?

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Variety Wholesalers, Inc's tech stack includes RSSMicrosoft SharePointGoogle Fonts APIGoogle Cloud PlatformD3.jsMicrosoft WordPriority HintsNginx.

What is Variety Wholesalers, Inc's email format?

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Variety Wholesalers, Inc's email format typically follows the pattern of FLast@vwstores.com. Find more Variety Wholesalers, Inc email formats with LeadIQ.

When was Variety Wholesalers, Inc founded?

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Variety Wholesalers, Inc was founded in 1922.
Variety Wholesalers, Inc logo

Variety Wholesalers, Inc

RetailNorth Carolina, United States1001-5000 Employees

Variety Wholesalers, Inc. is a family-owned retail company based in Henderson, North Carolina, operating discount stores primarily under Roses Discount Stores and Roses Express banners across the Southeast. Roses Discount Stores traces its origins to 1915 and was acquired by Variety Wholesalers in 1997, forming the core of its store network. The company serves value-conscious shoppers by providing low-priced general merchandise through a regional footprint of Roses and Roses Express locations.

It is a family-owned company, with leadership ties to the Pope family, including Art Pope as chairman. In 2025 the group expanded its footprint by acquiring 219 Big Lots stores and two distribution centers, reflecting ongoing consolidation in the regional discount market.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1922
Employees
1001-5000

Section iconFunding & Financials

  • $1B - $10B

    Variety Wholesalers, Inc's revenue is estimated to be in the range of $1B - $10B

Section iconFunding & Financials

  • $1B - $10B

    Variety Wholesalers, Inc's revenue is estimated to be in the range of $1B - $10B

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