Insights

Strong Market Presence With over 422 stores primarily in the Southeastern United States and recent acquisitions of more than 200 stores across Pennsylvania, North Carolina, and Georgia, Variety Wholesalers maintains a significant regional retail footprint, presenting numerous opportunities for supply chain, logistics, and merchandising collaborations.

Dynamic Expansion Strategy The company's aggressive acquisition of stores from bankrupt chains like Big Lots and Gordon Food Service signifies a growing footprint and the potential need for enhanced distribution, inventory management solutions, and retail technology integration to support rapid scaling.

Financial Robustness Generating revenue between 1 billion and 10 billion dollars with a substantial workforce of up to 10,000 employees, Variety Wholesalers demonstrates stability and capacity for large business deals, making it an attractive partner for wholesale providers, technology vendors, and service providers targeting large retail chains.

Technology Utilization Leveraging cloud platforms like Google Cloud, advanced analytics tools, and retail-specific technologies presents opportunities to enhance their operational efficiencies, digital marketing reach, and data-driven decision-making, which can benefit technology firms aiming to expand in regional retail markets.

Focus on Store Assets The company's recent focus on acquiring and reopening stores in multiple states indicates ongoing investment in physical retail assets, highlighting opportunities for suppliers of fixtures, store remodels, and point-of-sale technology solutions to support their expansion and renovation efforts.

Variety Wholesalers, Inc Tech Stack

Variety Wholesalers, Inc uses 8 technology products and services including RSS, StackAdapt, Google Cloud, and more. Explore Variety Wholesalers, Inc's tech stack below.

  • RSS
    Content Management System
  • StackAdapt
    Demand Side Platforms
  • Google Cloud
    Infrastructure As A Service
  • D3.js
    Javascript Graphics
  • Lodash
    Javascript Libraries
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • WP Engine
    Platform As A Service
  • FitVids.js
    Web Tools And Plugins

Media & News

Variety Wholesalers, Inc's Email Address Formats

Variety Wholesalers, Inc uses at least 2 format(s):
Variety Wholesalers, Inc Email FormatsExamplePercentage
FLast@vwstores.comJDoe@vwstores.com
93%
First.Last@vwstores.comJohn.Doe@vwstores.com
4%
FirstL@vwstores.comJohnD@vwstores.com
1%
F.Last@vwstores.comJ.Doe@vwstores.com
1%
FMiddleLast@vwstores.comJMichaelDoe@vwstores.com
1%

Frequently Asked Questions

Where is Variety Wholesalers, Inc's headquarters located?

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Variety Wholesalers, Inc's main headquarters is located at 218 South Garnett Street, Henderson, NC 27536, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Variety Wholesalers, Inc's phone number?

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You can contact Variety Wholesalers, Inc's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Variety Wholesalers, Inc's official website and social media links?

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Variety Wholesalers, Inc's official website is rosesdiscountstores.com and has social profiles on LinkedIn.

What is Variety Wholesalers, Inc's NAICS code?

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Variety Wholesalers, Inc's NAICS code is 44-45 - Retail Trade.

How many employees does Variety Wholesalers, Inc have currently?

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As of October 2025, Variety Wholesalers, Inc has approximately 5K employees across 4 continents, including North AmericaEuropeAsia. Key team members include Ceo, Executive Vice Chairman And Director: B. A. E.Chief Financial Officer: T. S.Vice President Enterprise Imports And Merchandising: V. S.. Explore Variety Wholesalers, Inc's employee directory with LeadIQ.

What industry does Variety Wholesalers, Inc belong to?

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Variety Wholesalers, Inc operates in the Retail industry.

What technology does Variety Wholesalers, Inc use?

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Variety Wholesalers, Inc's tech stack includes RSSStackAdaptGoogle CloudD3.jsLodashSAP Maintenance, Repair, and OverhaulWP EngineFitVids.js.

What is Variety Wholesalers, Inc's email format?

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Variety Wholesalers, Inc's email format typically follows the pattern of FLast@vwstores.com. Find more Variety Wholesalers, Inc email formats with LeadIQ.

When was Variety Wholesalers, Inc founded?

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Variety Wholesalers, Inc was founded in 1922.

Variety Wholesalers, Inc

RetailUnited States5001-10000 Employees

Roses Discount Stores is a super-regional retail chain founded in 1915 by Paul Howard Rose and headquartered in Henderson, NC.  In 1997, Variety Wholesalers, Inc. purchased Roses.  Variety Wholesalers, Inc. is a family owned business that began in 1922.  In 1949, John W. Pope took over his family’s “Five and Dime” stores, eventually growing them into one of the largest privately owned companies in the United States.  Today Variety Wholesalers is based in Henderson, NC and John Pope’s son, Art Pope serves as chairman.  Variety Wholesalers, Inc. operates 422 stores throughout the Southeast, primarily comprised of the Roses and Roses Express brands.

Section iconCompany Overview

Headquarters
218 South Garnett Street, Henderson, NC 27536, US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1922
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Variety Wholesalers, Inc's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Variety Wholesalers, Inc's revenue is estimated to be in the range of $1B$10B

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