Insights

M&A Opportunity Velotech was acquired by Backcountry, creating a path for cross-sell and integration with Backcountry’s customer base, leveraging bundled outdoor and cycling product strategies to expand share of wallet.

Scale Potential With annual revenue in the high hundreds of millions and a wide product catalog across tires, components, and cycling gear, there is room to upsell premium accessories, maintenance services, and extended warranties through targeted campaigns.

Market Expansion The combined portfolio including BikeTiresDirect and Western Bikeworks under Backcountry opens opportunities to introduce Velotech’s cycling products to larger outdoor and adventure audiences via cross-promotions and co-branded promotions.

Digital Efficiency Tech stack indicates familiarity with WordPress and common collaboration tools; there is potential to optimize site monetization, automate personalized product recommendations, and improve remarketing using SendGrid and analytics integrations.

Strategic Partnerships Velotech’s niche in tires and cycling essentials aligns well with OEMs, local clubs, and event sponsorships; explore partnerships for exclusive launches, fleet/club programs, and bundled gear kits to drive loyalty and repeat purchases.

Similar companies to Velotech, Inc.

Velotech, Inc. Tech Stack

Velotech, Inc. uses 8 technology products and services including WordPress, Google Workspace, Microsoft 365, and more. Explore Velotech, Inc.'s tech stack below.

  • Content Management System
  • Email Delivery
  • imagesLoaded
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Material Design Lite
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Velotech, Inc.'s Email Address Formats

Velotech, Inc. uses at least 3 email formats:
Velotech, Inc. Email FormatsExamplePercentage
FirstL@velotech.comJohnD@velotech.com
83%
First@velotech.comJohn@velotech.com
10%
FLast@velotech.comJDoe@velotech.com
7%

Frequently Asked Questions

What is Velotech, Inc.'s phone number?

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You can contact Velotech, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Velotech, Inc.'s official website and social media links?

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Velotech, Inc.'s official website is velotech.com and has social profiles on LinkedIn.

How much revenue does Velotech, Inc. generate?

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As of August 2026, Velotech, Inc.'s annual revenue is estimated to be $250M - $500M.

What is Velotech, Inc.'s SIC code and NAICS code?

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Velotech, Inc.'s SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 44-45 - Retail Trade.

How many employees does Velotech, Inc. have currently?

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As of August 2026, Velotech, Inc. has approximately 31 employees across 4 continents, including North America, Europe and Asia. Key team members include Chief Financial Officer: K. K., Owner: E. A. and Chairman: J. D. Explore Velotech, Inc.'s employee directory with LeadIQ.

What industry does Velotech, Inc. belong to?

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Velotech, Inc. operates in the Retail industry.

What technology does Velotech, Inc. use?

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Velotech, Inc.'s tech stack includes WordPress, Google Workspace, Microsoft 365, SendGrid, imagesLoaded, jQuery, Material Design Lite and X-Content-Type-Options.

What is Velotech, Inc.'s email format?

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Velotech, Inc.'s email format typically follows the pattern of FirstL@velotech.com. Find more Velotech, Inc. email formats with LeadIQ.

When was Velotech, Inc. founded?

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Velotech, Inc. was founded in 2003.
Velotech, Inc. logo

Velotech, Inc.

RetailOregon, United States11-50 Employees

Velotech, Inc. is a Portland, Oregon-based e-commerce retailer serving cyclists of all disciplines for more than 20 years. The company operates BikeTiresDirect, a flagship site that offers a broad catalog of bicycle tires and related cycling products. It began as a local bike club selling excess imported tires and has grown into a broader cycling retailer offering tires, components, gear, and other cycling items.

The business targets individual cyclists seeking online access to tires and cycling gear. In September 2025, Velotech was acquired by Backcountry, LLC.

Section iconCompany Overview

Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $250M - $500M

    Velotech, Inc.'s revenue is estimated to be in the range of $250M - $500M

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