Insights

Acquisition Opportunity Velotech was acquired by Backcountry, presenting an opportunity to re-engage channel partners, explore cross-promotional campaigns, and align on wholesale or affiliate programs with Backcountry’s extensive outdoor and cycling audience.

Scale Potential With annual revenue in the wide mid-range and a mature e-commerce platform, there is room to optimize profit through premium tire lines, exclusive bundles, and expanded regional shipping, leveraging Velotech’s established customer base.

Audience Fit Primary focus on cyclists across disciplines indicates strong demand for tires, wheels, and related accessories; selling high-velocity SKUs to dedicated cycling enthusiasts can drive repeat purchases and higher lifetime value.

Digital footprint Existing tech stack includes WordPress and SendGrid, suggesting potential for marketing automation optimization, personalized email campaigns, and improved conversion through targeted content and promotions.

Partnership Paths The presence of multiple brands under Velotech, including BikeTiresDirect and Western Bikeworks, opens doors for co-branded campaigns, exclusive product launches, and multi-brand bundling to attract new customers and re-engage dormant ones.

Velotech, Inc. Tech Stack

Velotech, Inc. uses 8 technology products and services including RSS, WordPress, SendGrid, and more. Explore Velotech, Inc.'s tech stack below.

  • RSS
    Content Management System
  • WordPress
    Content Management System
  • SendGrid
    Email Delivery
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Lever
    Recruitment Marketing
  • X-XSS-Protection
    Security
  • Material Design Lite
    UI Frameworks

Velotech, Inc.'s Email Address Formats

Velotech, Inc. uses at least 1 format(s):
Velotech, Inc. Email FormatsExamplePercentage
FirstL@velotech.comJohnD@velotech.com
83%
First@velotech.comJohn@velotech.com
10%
FLast@velotech.comJDoe@velotech.com
7%

Frequently Asked Questions

What is Velotech, Inc.'s phone number?

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You can contact Velotech, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Velotech, Inc.'s official website and social media links?

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Velotech, Inc.'s official website is velotech.com and has social profiles on LinkedIn.

How much revenue does Velotech, Inc. generate?

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As of July 2026, Velotech, Inc.'s annual revenue is estimated to be $250M - $500M.

What is Velotech, Inc.'s SIC code NAICS code?

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Velotech, Inc.'s SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does Velotech, Inc. have currently?

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As of July 2026, Velotech, Inc. has approximately 30 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: K. K.Owner: E. A.Chairman: J. D.. Explore Velotech, Inc.'s employee directory with LeadIQ.

What industry does Velotech, Inc. belong to?

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Velotech, Inc. operates in the Retail industry.

What technology does Velotech, Inc. use?

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Velotech, Inc.'s tech stack includes RSSWordPressSendGridFont AwesomejQueryLeverX-XSS-ProtectionMaterial Design Lite.

What is Velotech, Inc.'s email format?

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Velotech, Inc.'s email format typically follows the pattern of FirstL@velotech.com. Find more Velotech, Inc. email formats with LeadIQ.

When was Velotech, Inc. founded?

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Velotech, Inc. was founded in 2003.
Velotech, Inc. logo

Velotech, Inc.

RetailOregon, United States11-50 Employees

Velotech, Inc. is a Portland, Oregon-based e-commerce retailer serving cyclists of all disciplines for more than 20 years. The company operates BikeTiresDirect, a flagship site that offers a broad catalog of bicycle tires and related cycling products. It began as a local bike club selling excess imported tires and has grown into a broader cycling retailer offering tires, components, gear, and other cycling items.

The business targets individual cyclists seeking online access to tires and cycling gear. In September 2025, Velotech was acquired by Backcountry, LLC.

Section iconCompany Overview

Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $250M - $500M

    Velotech, Inc.'s revenue is estimated to be in the range of $250M - $500M

Section iconFunding & Financials

  • $250M - $500M

    Velotech, Inc.'s revenue is estimated to be in the range of $250M - $500M

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