Premium Market Position Velvet by Graham & Spencer is positioned as a higher-end fashion brand with a focus on meticulously crafted, elevated staples made from premium fabrics, which appeals to consumers seeking quality and style in the retail apparel segment.

International Expansion The company's recent opening of a boutique in Nolita, United States, and its expansion into the UK market represent growth opportunities to target upscale retail locations and international markets with similar demographic profiles.

Digital Marketing Growth With the appointment of a seasoned Chief Marketing Officer and a modern tech stack leveraging digital advertising platforms, there is potential to expand online presence and e-commerce sales through targeted digital marketing strategies.

Moderate Financial Scale Generating revenue between 10 million to 25 million dollars with a relatively focused employee base suggests current opportunities for scalable growth, especially by increasing brand awareness and expanding product offerings.

Customer Engagement Tools The company's use of loyalty programs and digital advertising tools indicates an emphasis on customer retention and engagement, which can be further leveraged to increase repeat sales and strengthen brand loyalty.