Premium Brand Positioning Velvet by Graham & Spencer is positioned as a premium, fashion-forward apparel brand known for meticulously crafted, elevated staples using high-quality fabrics, primarily manufactured in the United States. This focus on quality and craftsmanship presents opportunities to offer complementary premium accessories, sustainable fabrics, or bespoke design collaborations.

Expansion and Growth The recent opening of a new boutique in Nolita and the international expansion into the UK indicate active growth and market penetration strategies. There is potential to collaborate on exclusive product lines or localized marketing campaigns targeting their expanding boutique and online audiences.

Digital Marketing Strategy With recent high-level hires in digital marketing and a strong digital tools stack, Velvet is investing in e-commerce growth and customer engagement. Opportunities exist to develop targeted digital campaigns, loyalty program integrations, and personalized marketing solutions to boost customer lifetime value.

Financial and Market Position Operating with a revenue between $10 million and $25 million, Velvet occupies a niche between large luxury brands and smaller boutique labels, which makes it a promising partner for upscale collaborations, exclusive capsule collections, or wholesale opportunities in both North American and international markets.

Sustainability and Quality Emphasis Their commitment to using only the finest fabrics and producing primarily in the U.S. aligns with growing consumer demand for sustainable and ethically produced fashion. Supporting this focus with eco-friendly materials or sustainable manufacturing solutions could strengthen brand loyalty and attract socially conscious customers.