International Expansion Velvet's Nolita boutique launch and UK Northern Europe expansion signal a deliberate growth plan in Europe. This creates sales opportunities through European wholesale partnerships, regional showrooms, localized marketing, and cross-border e-commerce support.

Wholesale Growth With a presence in boutiques and premiere department stores nationally and internationally, there is room to expand wholesale programs, target retailer partnerships, and co-branded capsule drops to deepen B2B revenue.

Marketing Modernization A new Chief Marketing Officer and active use of Klaviyo point to a chance to accelerate data-driven personalization, lifecycle campaigns, and retention programs that leverage first-party data across paid media and email channels.

US Made Differentiation Manufacturing primarily in the United States supports a sustainability and quality narrative; opportunities exist to partner with domestic fabric suppliers, increase transparency, and explore private-label or collaborative collections with retailers seeking US-made basics.

Digital Advertising Existing tech stack including Sovrn, Microsoft/Bing Ads, and ad tools offers a solid base to optimize multi-channel paid media, enhance retargeting and dynamic product ads, and improve ROAS through continued experimentation.