Automotive Brand Leverage Veritas Events recently partnered with Kia Australia to launch the Kia Tasman pickup, demonstrating the agency’s ability to execute automotive brand experiences in the Asia Pacific region. This positions Veritas to pursue automotive brands, OEMs, suppliers, and dealer networks seeking end-to-end event production combined with brand experiences and incentive components. Sales play: present a turnkey offering that pairs Veritas’ live and digital event capabilities with BI WORLDWIDE’s engagement and rewards programs to support product launches, dealer incentives, and VIP events. Target automakers expanding in Australia and APAC; use the Kia case study in proposals to illustrate delivery excellence and cross-functional capabilities.

APAC Growth Opportunity Based in Sydney and serving Asia Pacific, Veritas has the regional focus and capabilities to win cross-border assignments for global brands requiring consistent APAC delivery. Opportunity for sales teams: pursue multi-market events and hybrid formats that span Australia, New Zealand, and Southeast Asia; leverage BI WORLDWIDE’s global footprint to bid for larger, multi-country programs; emphasize end-to-end management including destination services, registration, mobile apps, and digital experiences to simplify client governance and reporting.

Digital Events Leader Veritas Studio offers digital experiences, content creation, digital media, virtual events, online registration systems, and mobile apps, aligning with the rising demand for hybrid and virtual events. Opportunity to position Veritas as a one-stop partner for brands seeking immersive, data-rich experiences across physical and digital touchpoints; create integrated packages that mix live events with digital extensions, audience engagement tools, and analytics; unlock cross-sell with BI WORLDWIDE’s engagement and recognition services to drive attendee activation and post-event motivation.

BI WORLDWIDE Synergy As a division of BI WORLDWIDE, Veritas can access a portfolio of engagement, reward, recognition, loyalty, and incentives programs. This creates a strong cross-sell thesis to clients who need not only events but ongoing employee and channel engagement programs. Sales strategy: propose bundled solutions combining high-impact brand experiences with ongoing incentive programs, gamified campaigns, and performance rewards; leverage BI WORLDWIDE’s global client base to win larger, enterprise opportunities within automotive, technology, and other sectors.

Market Positioning Value Veritas sits as a mid-sized, full-service events partner with strong capabilities in meetings, digital events, road shows, exhibitions, and international conferences, supported by a robust tech stack. This positioning appeals to brands seeking agile, end-to-end execution in the Asia Pacific region with digital integration. Target sectors include automotive, technology, consumer electronics, healthcare, and education that routinely run campaigns and require hybrid delivery. The recommended approach is to emphasize speed, personalization, and measurable outcomes by combining live experiences with digital engagement and post-event recognition services.