Strategic leadership Recent leadership appointment signals potential shift in strategic direction and client engagement capabilities. Leverage the new managing director appointment to offer fresh, high-level research partnerships and updated methodologies to expand senior-client relationships.

Growth readiness Revenue in the low to mid single-digit millions indicates a scaling phase with appetite for larger, multi-market studies. Position as a partner to scale operations, offering expanded international research capabilities and scalable project management.

Small firm agility Small team size (2-10 employees) suggests high flexibility and personalized service. Emphasize bespoke, rapid-turnaround research solutions and tight collaboration models to win mid-size projects and repeat business.

Full service spectrum Full service custom research offering across design, analysis, and strategic discovery. Market advantages for clients seeking end-to-end studies; propose bundled offerings combining design, analytics, and strategic opportunity discovery to increase deal size.

Tech and credibility Diverse tech stack including HubSpot and analytics tools indicates digital enablement for client engagement and measurement. Leverage CRM-driven outreach and data-driven case studies to demonstrate ROI and win new accounts in corporate research buying ecosystems.