Recent Acquisition Deluxe Corp. acquired VerticalResponse in 2013, indicating a potential synergy and cross-selling opportunities between the two companies. Leveraging the broader customer base of Deluxe Corp can open up new sales avenues for VerticalResponse.
Recognition in 2024 VerticalResponse was recognized as the best email marketing tool for 2024, showcasing its industry expertise and credibility. This accolade can be leveraged by the sales team to attract new clients who value award-winning solutions.
Market Expansion With the launch of a translated email marketing service for Spanish speakers, VerticalResponse has shown commitment to catering to diverse customer segments. Sales representatives can capitalize on this offering to target a growing market of Hispanic-owned businesses in the US.
Tech Stack Innovation By utilizing advanced technologies like Optimizely, Crazy Egg, and Cloudflare, VerticalResponse demonstrates a commitment to innovation. Highlighting the tech stack's capabilities in marketing campaigns can appeal to tech-savvy clients seeking cutting-edge solutions.
Financial Stability With a revenue of $0-10M and funding of $3M, VerticalResponse showcases financial stability in the competitive landscape. Sales professionals can leverage this stability to instill confidence in potential customers regarding the company's long-term viability.