Strategic Acquisition Verto Analytics was acquired by DISQO Nation in August 2021, highlighting a strategic move to expand their behavioral measurement capabilities and market reach. This presents an opportunity to offer complementary solutions that enhance cross-device consumer insights and leverage the combined expertise of both organizations.

Focus on Cross-Device Data With Verto's specialization in monitoring consumer behavior across multiple devices and platforms, there is a strong market demand among brands aiming to deepen their understanding of multi-channel customer journeys. Sales efforts can target media agencies and brands investing in integrated cross-platform marketing strategies.

Investment and Growth Having secured $16 million in funding and launched a behavioral research platform in 2020, Verto is positioned for growth within the data-driven marketing and research sectors. This signals a potential opportunity for clients seeking innovative analytics solutions to enhance their market intelligence capabilities.

Leadership & Innovation Recent leadership appointments, such as appointing a Vice President of Technology and promoting a new CEO, demonstrate Verto’s focus on innovation and technological advancement. Engaging with their leadership or technology teams can open doors to custom or enterprise-level data solutions.

Client-Centric Solutions Verto’s platform is designed to serve market research companies and end-users across various sectors including media, e-commerce, and gaming. There is an opportunity to tailor sales propositions for businesses that need advanced consumer insights to inform marketing, product development, or competitive intelligence strategies.