Premium Product Line Vervante's recent launch of a premium option for softcover products with linen-textured paper presents an opportunity for upselling to customers looking for higher-quality publishing materials.

Enhanced User Experience The introduction of new features in the Vervante Author Account streamlines the process for authors, potentially attracting new clients seeking simplified processes and improved user experience.

Content Marketing Potential Vervante's special series of articles designed to guide authors through the publishing process can serve as a valuable content marketing tool to attract and engage potential clients seeking publishing expertise.

Resource Library Addition The free expert guide added to Vervante's online resource library focusing on calendars offers an opportunity to engage with clients interested in specialized publishing topics, driving traffic to the website and potentially converting leads.

Competitive Positioning By analyzing similar companies in the book publishing industry, such as BookBaby, Trafford Publishing, and others, Vervante can identify gaps in services and pricing to differentiate itself and target customers looking for unique and tailored publishing solutions.