Insights

GrowthOpportunity Small, fast-growing personal care brand with Series A funding and multiple product launches indicating an expanding SKU lineup and increasing marketing spend; potential for wholesale partnerships, retailer collaborations, and e-commerce channel expansion.

ExpansionPotential Recent product launches including Soul Shadows palettes and Sunset Blush Balm show a willingness to broaden category coverage and color cosmetics presence; opportunity to propose distribution in makeup retailers or speak to new product onboarding with private label or exclusive retail bundles.

FinanceSignals Series A funding of over five million pounds and ongoing investment signals readiness to scale; approach with high-value, scalable partnerships, co-branded campaigns, and long-term supply agreements to support growth milestones.

TechEnabled Tech stack includes Magento, marketing automation, analytics and privacy tools; opportunity to offer optimized e-commerce experiences, personalized marketing services, and data-driven collaboration to boost conversions and customer retention.

StrategicPartnerships New partnerships and accelerator-style collaborations, plus a relatively lean team; target for channel partnerships with retailers, distributors, and co-marketing initiatives to accelerate market penetration and reduce go-to-market friction.

Similar companies to VIEVE

VIEVE Tech Stack

VIEVE uses 8 technology products and services including Microsoft Advertising, Hotjar, Amazon Web Services, and more. Explore VIEVE's tech stack below.

Media & News

VIEVE's Email Address Formats

VIEVE uses at least 3 email formats:
VIEVE Email FormatsExamplePercentage
First@vieve.co.ukJohn@vieve.co.uk
78%
First.Last@vieve.co.ukJohn.Doe@vieve.co.uk
18%
FLast@vieve.co.ukJDoe@vieve.co.uk
4%

Frequently Asked Questions

What is VIEVE's official website and social media links?

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VIEVE's official website is vieve.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does VIEVE generate?

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As of August 2026, VIEVE's annual revenue is estimated to be <$1M.

What is VIEVE's NAICS code?

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VIEVE's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does VIEVE have currently?

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As of August 2026, VIEVE has approximately 47 employees across 2 continents, including Europe and Oceania. Key team members include Ceo At Vieve: E. D., Chief Customer Experience Officer: J. F. and Head Of E-Commerce & Digital Marketing: G. F. Explore VIEVE's employee directory with LeadIQ.

What industry does VIEVE belong to?

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VIEVE operates in the Personal Care Product Manufacturing industry.

What technology does VIEVE use?

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VIEVE's tech stack includes Microsoft Advertising, Hotjar, Amazon Web Services, OneTrust, Osano, Magento, Mautic and Google Pay.

What is VIEVE's email format?

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VIEVE's email format typically follows the pattern of First@vieve.co.uk. Find more VIEVE email formats with LeadIQ.

How much funding has VIEVE raised to date?

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As of August 2026, VIEVE has raised $13M in funding. The last funding round occurred on Dec 22, 2025 for $1.1M.

When was VIEVE founded?

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VIEVE was founded in 2020.
VIEVE logo

VIEVE

Personal Care Product ManufacturingEngland, United Kingdom11-50 Employees

VIEVE is a cosmetics manufacturer based in London, England. The brand was founded by makeup artist and digital content creator Jamie Genevieve and focuses on products with carefully developed formulas that aim to be both innovative and inclusive. In addition to its lineup, VIEVE provides tips, tricks, and techniques to help users achieve looks ranging from everyday to experimental. Its target audience includes makeup enthusiasts seeking versatile, well-made products and practical guidance. In 2023, VIEVE expanded its offerings with the launch of four Soul Shadows palettes and a Sunset Blush Balm.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $13M

    VIEVE has raised a total of $13M of funding over 4 rounds. Their latest funding round was raised on Dec 22, 2025 in the amount of $1.1M as a Venture Round.

  • <$1M

    VIEVE's revenue is estimated to be in the range of <$1M

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