Diversified Product Range Large catalog of over 15,000 products from more than 85 manufacturers presents ample cross-sell and upsell opportunities across plumbing fixtures, faucets, and bathroom accessories for both renovations and new builds.

Experienced Customer Base With 25 years in business and over 500,000 satisfied customers, there is potential to cultivate repeat purchases, loyalty programs, and referral partnerships with designers, contractors, and property developers.

Competitive Pricing & Shipping Everyday low prices and free shipping on orders over $50 within the contiguous US create a strong value proposition to target price-conscious remodelers and small to mid-size contractor firms.

Strong Online Capabilities Tech stack including analytics, live chat, and eCommerce optimizations indicates readiness for targeted digital campaigns; potential to deploy retargeting, personalized offers, and product recommendation engines.

Growth Through Brands Recent launches of Kontour and Tuzio by Ico signal willingness to enlarge brand portfolio; explore exclusive reseller deals, co-marketing opportunities, and partnerships with premium brands to attract design-forward customers.