Insights

Expansion Opportunities VIR is actively expanding beyond traditional racing with the launch of Off Track Productions and a new 70-acre event venue intended for concerts, festivals, and large-scale gatherings, presenting cross-sell opportunities to media, event services, and hospitality providers.

Venue + Hospitality The property already leverages resort amenities and corporate retreats, offering a readyMade upsell path for premium event packages, lodging, dining, conference space, and exclusive driver clubs to corporate clients and sponsors.

Test Facility Brand As a prominent automotive test facility and a top North American course recognized by Car and Driver, VIR can monetize partnerships with OEMs, suppliers, and tech firms seeking track-based testing, validation, and experiential marketing.

Events Ecosystem Regular participation in high-profile events (Petit Le Mans, Mustang Cup USA) and a diverse event calendar indicate strong cross-selling potential with event organizers, teams, sponsors, and ancillary services across motorsports and adjacent lifestyle sectors.

Funding & Growth Recent grant funding and targeted capital for asset expansion signal financial backing for scalable partnerships, sponsorships, and co-investment opportunities in media, tourism, and experiential ventures.

VIRginia International Raceway Tech Stack

VIRginia International Raceway uses 8 technology products and services including DoubleClick Floodlight, Google Analytics Enhanced eCommerce, html5media, and more. Explore VIRginia International Raceway's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • html5media
    Audio, Video, Graphics
  • Modernizr
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Sitelinks Search Box
    Web Tools And Plugins
  • Instagram Feed for WordPress
    Widgets
  • AddThis
    Widgets

Media & News

VIRginia International Raceway's Email Address Formats

VIRginia International Raceway uses at least 1 format(s):
VIRginia International Raceway Email FormatsExamplePercentage
FLast@virnow.comJDoe@virnow.com
96%
FirstLast@virnow.comJohnDoe@virnow.com
2%
Last@virnow.comDoe@virnow.com
2%

Frequently Asked Questions

What is VIRginia International Raceway's phone number?

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You can contact VIRginia International Raceway's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is VIRginia International Raceway's official website and social media links?

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VIRginia International Raceway's official website is virnow.com and has social profiles on LinkedIn.

What is VIRginia International Raceway's NAICS code?

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VIRginia International Raceway's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does VIRginia International Raceway have currently?

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As of July 2026, VIRginia International Raceway has approximately 99 employees across 1 continents, including North America. Key team members include Chief Financial Officer: M. G.Security Director: D. H.Controller: J. V. L.. Explore VIRginia International Raceway's employee directory with LeadIQ.

What industry does VIRginia International Raceway belong to?

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VIRginia International Raceway operates in the Motor Vehicle Manufacturing industry.

What technology does VIRginia International Raceway use?

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VIRginia International Raceway's tech stack includes DoubleClick FloodlightGoogle Analytics Enhanced eCommercehtml5mediaModernizrYoast SEOSitelinks Search BoxInstagram Feed for WordPressAddThis.

What is VIRginia International Raceway's email format?

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VIRginia International Raceway's email format typically follows the pattern of FLast@virnow.com. Find more VIRginia International Raceway email formats with LeadIQ.

When was VIRginia International Raceway founded?

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VIRginia International Raceway was founded in 1957.
VIRginia International Raceway logo

VIRginia International Raceway

Motor Vehicle ManufacturingVirginia, United States51-200 Employees

Virginia International Raceway (VIR) operates a premier road course in Alton, Virginia, offering both professional and amateur racing across modern and vintage classes, along with resort-style amenities and facilities. In addition to racing events, driving schools and club activities, VIR serves as a significant test facility for the automotive industry, supporting manufacturers and teams with on-site testing opportunities. The organization hosts a range of events, including endurance and sprint formats, and provides venues for corporate retreats, conferences, lodging, dining, and other group activities within its country-club approach to motorsports.

The venue attracts racing enthusiasts from around the world and positions itself within the motorsports industry as a comprehensive hub for competition, recreation, and industry testing. Located in Alton, near the region’s broader motorsports ecosystem, VIR emphasizes hospitality and extended experiences alongside its track programs. The company has a history dating back to 1957 and continues to host major events such as historically prominent races and ongoing partnerships with racing organizations and events. Recent developments include recognition by Car and Driver as a top North American course and continued engagement with touring series and special events.

Section iconCompany Overview

Phone number
Website
virnow.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1957
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    VIRginia International Raceway's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    VIRginia International Raceway's revenue is estimated to be in the range of $50M$100M

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