Insights

Expansion Opportunity VIRginia International Raceway is expanding beyond traditional motorsports with a new 70-acre event venue for concerts, festivals, outdoor exhibitions, and large-scale gatherings, suggesting sales potential in event services, hospitality partnerships, and technology for live events.

Off Track Growth The launch of Off Track Productions indicates a strategic shift to media, production, and event delivery beyond the track, opening doors for partnerships in sponsorship, production services, and experiential marketing.

Premium Brand Recognition as a top North American course by Car and Driver and a premier test facility elevates VIR’s appeal to automotive brands, test services, and partner sponsorships seeking high-end, high-visibility venues.

Financial Scale Revenue in the tens of millions and plans for asset investment reflect financial capacity to engage in multi-year, multi-category deals, equipment partnerships, and venue enhancement programs.

Community & Partnerships Strategic partnerships with charitable and community organizations (e.g., Victory Junction) and corporate retreats and lodging offerings create cross-selling opportunities for corporate groups, sponsorship packages, and hospitality services.

VIRginia International Raceway Tech Stack

VIRginia International Raceway uses 8 technology products and services including Google Ads, Microsoft Advertising, Reddit Ads, and more. Explore VIRginia International Raceway's tech stack below.

Media & News

VIRginia International Raceway's Email Address Formats

VIRginia International Raceway uses at least 1 format(s):
VIRginia International Raceway Email FormatsExamplePercentage
FLast@virnow.comJDoe@virnow.com
96%
FirstLast@virnow.comJohnDoe@virnow.com
2%
Last@virnow.comDoe@virnow.com
2%

Frequently Asked Questions

What is VIRginia International Raceway's phone number?

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You can contact VIRginia International Raceway's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is VIRginia International Raceway's official website and social media links?

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VIRginia International Raceway's official website is virnow.com and has social profiles on LinkedIn.

How much revenue does VIRginia International Raceway generate?

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As of August 2026, VIRginia International Raceway's annual revenue is estimated to be $50M - $100M.

What is VIRginia International Raceway's NAICS code?

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VIRginia International Raceway's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does VIRginia International Raceway have currently?

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As of August 2026, VIRginia International Raceway has approximately 101 employees across 1 continents, including North America. Key team members include Chief Financial Officer: M. G.Security Director: D. H.Controller: J. V. L.. Explore VIRginia International Raceway's employee directory with LeadIQ.

What industry does VIRginia International Raceway belong to?

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VIRginia International Raceway operates in the Motor Vehicle Manufacturing industry.

What technology does VIRginia International Raceway use?

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VIRginia International Raceway's tech stack includes Google AdsMicrosoft AdvertisingReddit AdsAmazon Web ServicesGoogle WorkspaceOffice 365VimeoAdobe Creative Suite.

What is VIRginia International Raceway's email format?

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VIRginia International Raceway's email format typically follows the pattern of FLast@virnow.com. Find more VIRginia International Raceway email formats with LeadIQ.

When was VIRginia International Raceway founded?

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VIRginia International Raceway was founded in 1957.
VIRginia International Raceway logo

VIRginia International Raceway

Motor Vehicle ManufacturingVirginia, United States51-200 Employees

Virginia International Raceway (VIR) operates a premier road course in Alton, Virginia, offering both professional and amateur racing across modern and vintage classes, along with resort-style amenities and facilities. In addition to racing events, driving schools and club activities, VIR serves as a significant test facility for the automotive industry, supporting manufacturers and teams with on-site testing opportunities. The organization hosts a range of events, including endurance and sprint formats, and provides venues for corporate retreats, conferences, lodging, dining, and other group activities within its country-club approach to motorsports.

The venue attracts racing enthusiasts from around the world and positions itself within the motorsports industry as a comprehensive hub for competition, recreation, and industry testing. Located in Alton, near the region’s broader motorsports ecosystem, VIR emphasizes hospitality and extended experiences alongside its track programs. The company has a history dating back to 1957 and continues to host major events such as historically prominent races and ongoing partnerships with racing organizations and events. Recent developments include recognition by Car and Driver as a top North American course and continued engagement with touring series and special events.

Section iconCompany Overview

Phone number
Website
virnow.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1957
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    VIRginia International Raceway's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    VIRginia International Raceway's revenue is estimated to be in the range of $50M - $100M

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