Strong Market Presence Viridian Energy operates in the renewable energy sector with a focus on providing affordable, eco-friendly solutions across the US and Australia, indicating substantial market reach and potential for expansion in green energy offerings.

Innovative Product Development The company has received awards for new products like the Security Today 2022 New Product of the Year and launched specialized offerings such as the Menopause Complex, demonstrating a commitment to product innovation that can attract new customer segments.

Sustainability Commitment With a mission centered around environmental stewardship and the promotion of a lower carbon footprint, Viridian's emphasis on sustainable lifestyle products presents opportunities to partner or upsell eco-conscious solutions to its engaged customer base.

Diversity and Inclusion Initiatives like the Women in Energy Network and diversity programs showcase a progressive corporate culture that values employee engagement and inclusivity, opening paths for solutions in HR tech, employee wellness, or corporate social responsibility services.

Digital and Technological Focus Viridian invests in a modern tech stack including Azure, Sitecore, and Google services, indicating openness to digital transformation solutions, customer engagement tools, and platform enhancements that could support their operational and marketing efforts.