Strategic Partnerships Visit Franklin's recent partnership with MMGY Global, a leading travel marketing agency, presents opportunities to offer complementary marketing solutions, technology integrations, or co-branded campaigns that enhance destination visibility and attract high-value tourism segments.

Digital Engagement The launch of revamped websites and digital tools such as digital passports indicates a focus on interactive and personalized visitor experiences, creating avenues for technology vendors to provide innovative marketing platforms, app development, or data analytics services.

Content & Media Regular publication of vacation guides and thematic campaigns like Holiday Trot suggests potential collaboration in media production, content sponsorships, or advertising partnerships that can amplify reach and engagement among targeted traveler demographics.

Event & Experience The introduction of seasonal passes and local events demonstrates an interest in experiential tourism, offering prospects for event management firms, hospitality providers, and local attraction operators to partner in creating customized visitor experiences or package deals.

Growth & Expansion With a revenue range of up to 500 million dollars and recent strategic initiatives, there are opportunities for service providers in technology, marketing, and tourism infrastructure to support scale-up efforts, digital marketing campaigns, or platform development tailored to increased regional tourism activity.