Municipal Partnerships Experience Scottsdale operates under nonprofit destination marketing contracts with local municipalities, providing a stable platform for a partner ecosystem including hotels, convention centers, and travel suppliers to co-market Scottsdale.

Golf Leadership As the top ranked golf city, there is a clear opportunity to bundle golf-focused incentives with meetings and events, targeting golf resorts, course operators, and tour organizers to drive group bookings.

Channel Enablement The organization already educates travel agents and engages meeting planners, offering a ready-made channel to expand sales through partner training programs, co-branded campaigns, and targeted promotions.

Digital Foundations With a modern tech stack including analytics, web tooling, ecommerce functionality and cloud services, there is potential to offer performance marketing, data insights, and optimized digital experiences for partners and clients.

Growth Signals Recent news of strategic investments and seasonal campaigns indicate a willingness to refresh and scale marketing efforts, creating opportunities to co-invest with venues, hospitality brands and retail assets for integrated destination campaigns.