Strong Revenue Base With an annual revenue ranging between 100 million and 250 million dollars, Visit Santa Cruz County presents a substantial market for targeted advertising and sponsorship partnerships. Businesses can explore co-marketing opportunities within the tourism ecosystem to boost visibility among high-value visitors.

High Visitor Engagement Hosting over 3 million visitor trips each year, the organization attracts a diverse and sizable audience. Partnering with VSCC to promote local attractions, hotels, and dining experiences can directly increase occupancy and sales during peak and off-peak seasons.

Growth Potential in Hospitality With over 150 resorts, hotels, and motels, Santa Cruz County offers extensive partnership opportunities for hospitality providers to enhance their marketing through VSCC’s targeted programs like the official traveler’s guide and web listings, driving more bookings and customer loyalty.

Strategic Marketing Platforms VSCC’s diverse marketing channels including digital advertising, visitor services, and sponsorships open pathways for businesses to increase brand awareness and attract high-yield overnight visitors, especially during off-peak times when maximizing occupancy and revenue are crucial.

Appealing Destination Assets The region’s unique attractions such as California’s birthplace of surfing, extensive coastline, wineries, and state parks offer compelling content for co-branded campaigns. Leveraging these assets can help vendors and venues differentiate their offerings to tourists seeking authentic local experiences.