Affordable care growth Target employers of hourly workers and SMBs seeking cost-effective health benefits, leveraging Vitable’s mission to provide accessible, high-quality care for uninsured and underinsured populations to win mid-market clients.

ICHRA expansion tools Leverage the recent ICHRA Quoting Tool launch and ongoing ICHRA capabilities to upsell to small businesses needing flexible reimbursement arrangements, positioning Vitable as a one-stop platform for compliant, affordable benefits.

Coaching and services Promote the new Health Coaching services and expanded women’s health offerings as value-adds for employers aiming to improve employee engagement and retention through enhanced care experiences.

Acquisition leverage Capitalize on the Liferaft acquisition to present an integrated ICHRA and benefits platform, expanding coverage options and streamlining administration for potential clients already using ICHRA-based solutions.

Growth through partnerships Highlight strategic partnerships and the successful capital raise to build credibility with potential clients, and position Vitable as a scalable, investor-backed platform ready to support growth in new markets.