Strategic Partnerships Vitruvi has successfully partnered with well-known brands like Mejuri and Goop to create exclusive diffuser products, presenting an opportunity to explore more strategic partnerships with other lifestyle or wellness companies to expand product offerings and reach new customer segments.

Product Expansion The launch of new diffuser colorways and essential oil fragrance blends, such as the Stone Diffuser in Lavender and Eucalyptus, indicates a trend towards product innovation. This trend opens up opportunities to introduce more variations in design, scents, and packaging to cater to diverse consumer preferences and boost sales.

Seasonal Promotions Vitruvi's introduction of limited-edition holiday kits like the Black Friday Kit featuring specially curated oils showcases a successful strategy for driving sales through seasonal promotions and themed collections. Embracing seasonal marketing tactics can attract customers seeking unique gifting options or special offers during festive periods.

Online Retail Expansion With a strong online presence through their website and digital marketing tools like Criteo and TikTok Pixel, Vitruvi is well-positioned to further expand their e-commerce reach. Exploring online marketplaces, targeted social media campaigns, and influencer collaborations can drive more online sales and increase brand visibility.

Customer Engagement Vitruvi's focus on using non-toxic, natural essential oils and creating safe, beautiful home scenting experiences resonates well with health-conscious consumers. Leveraging this unique selling proposition to engage customers through educational content, virtual workshops, or personalized scent recommendations can enhance brand loyalty and drive repeat purchases.