Strategic Digital Reach Volta Charging's extensive network of over 7,100 digital out-of-home screens at Shell Recharge EV stations offers an attractive platform for targeted advertising campaigns. This provides opportunities to deliver highly precise and measurable brand messaging to consumers during key moments of their EV charging experience.

Growing Electric Infrastructure With recent launches of Shell's integrated EV charging solutions for heavy-duty fleets and partnerships like Shell Card for commercial vehicles, there is a clear expansion in electric infrastructure. This trend indicates increasing demand for enhanced digital advertising tied to EV and fleet services, presenting prospects for brands aligned with green mobility.

Recent Market Developments The acquisition of a significant portion of Volta Media by JOLT Charge marks a strategic move to strengthen EV charging networks across multiple regions. This expansion into new markets presents opportunities for advertising partners to tap into a broader, international audience of EV users engaged at charging points.

Sustainability Commitment Shell's focus on electric vehicle infrastructure and sustainable energy initiatives reflects a commitment to eco-friendly growth, creating favorable conditions for brands seeking to associate with green and sustainable values via targeted out-of-home advertising at EV charging sites.

Market Competition & Positioning The competitive landscape includes various companies with significant employee bases and revenue streams, such as ChargePoint and Electrify America. Partnering with Volta's innovative digital media network offers a unique way to gain visibility within this rapidly evolving EV ecosystem and differentiate brand presence at impactful touchpoints.