Strategic Partnerships Wakefield Research actively engages with high-profile brands and partners across various industries, including hospitality, travel, fintech, and technology. This indicates strong potential to cross-sell research services to alliance partners and think-tank collaborators who seek credible data for media and thought leadership.

Global Reach The firm operates in nearly 100 countries and offers secondary data insights through its market intelligence division. This global footprint creates opportunities to pitch multinational client portfolios, regional expansion projects, and cross-border market entry studies.

Fortune 100 Experience Having served more than 50 Fortune 100 companies signals a proven track record with complex, enterprise clients. This can be leveraged to pursue larger, multi-year contracts, ongoing advisory engagements, and customized dashboards for executive decision-making.

Diverse Tech Stack Wakefield utilizes a mix of cloud services and web technologies (Google Cloud, Google Tag Manager, HTML5 media, jQuery, Apache). This tech foundation supports scalable, data-driven research products and presents opportunities to upsell advanced analytics, dashboards, and automation integrations.

Recent Collaborations Frequent press and partnership announcements with brands like Hyatt, Expedia, Keyfactor, and Barclays indicate receptiveness to commissioned studies and sponsored reports. This suggests a sales path for both bespoke research programs and sponsored content partnerships in media-ready formats.