Strong Household Reach Walmart Connect has access to nearly 90 percent of U.S. households, offering unparalleled scale for targeted advertising campaigns. This extensive reach provides significant opportunities for brands seeking broad consumer exposure across multiple channels.

Innovative Ad Solutions Recent launches such as the In-Store Moments targeting capability and AI super agent program demonstrate Walmart Connect’s commitment to advanced, real-time, data-driven advertising solutions, enabling brands to engage consumers more effectively during their shopping journey.

Data-Driven Insights Partnerships with analytics companies like Improvado and proprietary shopper data allow Walmart Connect to deliver high-precision targeting and measurement, helping brands optimize their ad spend and maximize ROI.

Investing in Technology Walmart Connect leverages a diverse tech stack including cloud, automation, and analytics tools like Docker, Selenium, and Braze, positioning it to deliver innovative advertising services that can be tailored to various client needs.

Market Leadership & Growth As a segment of Walmart's core business, Walmart Connect is strategically positioned to capitalize on the growing demand for omnichannel advertising solutions, supported by Walmart’s omnipresence and recent initiatives to expand digital advertising capabilities.