Walmart Connect
Advertising ServicesNew Jersey, United States1001-5000 Employees
Walmart Connect operates Walmart's closed-loop advertising network, enabling brands to reach Walmart customers across multiple channels and shopping moments. Based in Hoboken, New Jersey, it functions as the retailer's dedicated media arm within its omnichannel ecosystem. The platform ties advertising exposure to consumer shopping behavior, leveraging Walmart's large and active shopper base. As an advertising services provider, the company serves brands and advertisers seeking to engage Walmart shoppers wherever, whenever, and however they shop. In 2026, Walmart Connect expanded its offerings to include connected TV capabilities and launched a data feed to better align media planning with business performance.