Retail Media Growth Walmart Connect is expanding its media capabilities with partnerships across major platforms (Google, Magnite, Yahoo DSP) and new formats like connected TV, signaling a broad, multi-channel opportunity to scale advertiser reach within Walmart’s omnichannel ecosystem.

Data Driven Targeting Launch of Scintilla Media Data Feed enhances performance-driven planning by linking Walmart business metrics directly to media strategies, enabling advertisers to optimize messaging, targeting, and pricing based on real-time shopper signals.

Brand Collaboration High-profile partnerships with Coca-Cola and PepsiCo demonstrate Walmart Connect’s ability to coordinate retail media activations and in-market tests, offering a path for brands to pilot and refine campaigns with measurable retail impact.

CTV and OTT Introduction of connected TV capabilities expands inventory access and transparency, creating new opportunities for advertisers to engage Walmart shoppers during streaming moments with measurable outcomes.

Scale and Reach As a close-loop, omnichannel retailer with heavy household penetration, Walmart Connect presents a compelling value proposition for advertisers seeking large incremental reach, first-party data, and end-to-end measurement across in-store and online shopping journeys.