Global Sourcing Walsma & Lyons operates a year-round fresh fruits and vegetables brokerage with a global supplier network, presenting an opportunity to upsell procurement efficiency and risk management services to buyers seeking reliable international sourcing and consistent quality.

Flexible Packaging The company offers customizable pack styles and quantities, including private label offerings, which can be leveraged to win customers seeking label applications, fresh-cut options, or exact quantity programs to minimize shrink and improve inventory planning.

Logistics Expertise With tailored logistics, cross docking, load consolidation, storage, and freight forwarding, there is potential to cross-sell end-to-end supply chain solutions to mid-market grocers and distributors aiming to streamline inbound/outbound movements and reduce logistics complexity.

Quality & Compliance Strict Food Safety and HACCP practices position the company to target retailers and restaurants prioritizing traceability and quality assurance, offering a sales angle for compliance-focused suppliers and hospitality buyers.

SMB Growth Potential Revenue in the small to mid-market range and an employee count of 11-50 suggests a target-friendly profile for integrated procurement platforms, financing partnerships, and scalable technology solutions aimed at growing foodservice distributors.