Online Sales Upsell The business already operates a WooCommerce storefront and uses analytics and SEO tools, providing a solid platform to build B2B ecommerce for venues, studios, and event planners. Create lighting kits and service bundles, add rental options, and implement cross-sells and retargeting to drive repeat demand.

Venue Partnerships Target mid-Atlantic venues, theaters, and production houses as preferred lighting supplier. Offer exclusive bundles, installation support, and priority service. Leverage local agility and personalized consulting to win contracts with faster quotes.

Sustainable Lighting Highlight energy-efficient LED upgrades and retrofit services to attract sustainability-conscious facilities. Provide energy audits and maintenance contracts, and feature eco-friendly product lines to win contracts with venues, schools, and government-adjacent clients.

Regional Growth Leverage the Hyattsville, Maryland base and proximity to the DC metro area to expand regional sales via targeted marketing, regional shipping options, and case studies that showcase local project wins.

Operational Advantage Leverage a small, responsive team to offer turnkey lighting design, procurement, installation, and after-sales support. Differentiate from larger suppliers through personalized service, rapid quotes, and hands-on project management.