Brand Partnerships Expand beyond the current Seattle Sounders sponsorship by pursuing additional sports and entertainment partnerships to create co-branded campaigns, raffles, and in stadium activations that reach adult players and drive retailer foot traffic.

Digital Campaigns Capitalize on growing mobile and digital engagement by scaling app-based initiatives like Test Drive a Win into broader campaigns, using personalized offers, push messages, and analytics to boost player growth and retention, integrated with the current tech stack.

Retail Technology Modernize the retailer network by expanding integrated payment capabilities and self service experiences; offer debit card reader integrations, contactless payments, and retailer performance analytics to improve speed, compliance, and sales at the point of sale.

Game Innovation Tap into ongoing product expansion by partnering on new game development, including scratch and draw formats, to drive excitement and cross-sell promotions across channels; leverage the existing launch cadence to create timely marketing opportunities.

Responsible Gaming Highlight and expand responsible gaming collaborations by offering vendor solutions and marketing support aligned with program resources; use data and education partnerships to reduce risk while building a positive public image and sponsor-ready campaigns.