Equipment financing scope Water Street Funding specializes in financing equipment across a wide range of industries with ticket sizes from 200,000 to 5,000,000, presenting opportunities to cross-sell premium financing solutions, maintenance contracts, and asset lifecycle services to growing mid-market clients.

Local and independent As a locally owned, independent lender based in Excelsior, Minnesota, there is potential to partner with regional equipment dealers, banks, and MSPs seeking nimble financing options for Minnesota-based businesses and nearby markets.

Proven funding track With over 300 million funded since 2009 and revenue in the 10 to 25 million range, target mid-market borrowers and repeat customers from related industries who value speed, flexible terms, and a long-standing regional reputation.

Tech enablement Utilize their tech stack (iCIMS, WordPress, Shopify, Microsoft 365) to streamline lead capture, online application flow, and client portal experiences; propose integrated digital onboarding and automated credit workflows to shorten funding cycles.

Growth-ready segments Compare to peers with mid-market financing needs; identify industries with recurring capex cycles (manufacturing, healthcare, facility services, and construction) and position seasonal or fleet upgrade financing to capitalize on cyclical demand.