Mid-market focus Water Street Funding specializes in equipment financing for mid-sized deals ranging from 200,000 to 5,000,000, presenting a strong opportunity to engage growth-focused businesses acquiring capital-intensive equipment.

Local and independent As a locally owned, independent lender based in Excelsior, Minnesota, there is potential to partner with regional manufacturers, distributors, and service providers seeking flexible terms and quick decisioning.

Proven funding track With over 300 million funded since 2009, the company demonstrates a track record that can reduce risk for prospects and support value-based selling around reliability and experience.

Industry agnostic The broad spectrum of eligible asset types across multiple industries suggests cross-selling opportunities with diverse verticals currently underserved by larger national lenders.

Competitive landscape fit Comparable firms in the market have sizable employee bases and high revenue; positioning Water Street as a nimble, customer-centric option could capture deals from larger, slower competitors.