Local Focus Water Street Funding is independent and locally owned in Excelsior, Minnesota, offering personalized equipment financing to SMBs. With a track record of funding over 300 million since 2009 and financing up to five million across diverse asset types, position as a fast, relationship-driven alternative to national lenders for Minnesota businesses.

Flexible Financing A broad financing range from two hundred thousand up to five million and support for many asset types enables you to support customers across manufacturing, healthcare, construction, and other equipment-intensive industries. This offers opportunities to cross-sell multi-asset financing and respond quickly to asset refresh needs.

Channel Partnerships Leverage relationships with equipment vendors and distributors to offer integrated financing at point of sale. Water Street Funding’s scale and local credibility can attract channel partners seeking reliable, accessible financing options for their customers.

Digital Growth The current web stack indicates a modern marketing footprint. There is an opportunity to optimize lead capture, pre-qualification, and co-marketing with partners to accelerate deal flow and shorten sales cycles.

Expansion Potential With stable revenue indicators and a proven track record, there is potential to expand beyond the local market through partnerships and regional growth, targeting new industries and SMBs with comprehensive equipment financing needs.