Premium Product Offering Water Werks Marine Group carries high-end boat brands such as Monterey, Sea Pro, Lund, and Cypress Cay, offering a diverse range of fishing, pontoon, sport, and luxury boats. This positions the company to target affluent boat enthusiasts and captains seeking quality vessels and accessories.

Strong Service Capabilities As one of Chicagoland's only Factory Authorized Service Centers with factory-trained technicians for Mercury Outboards and Mercruiser, Water Werks can leverage its expertise to cross-sell maintenance packages, spare parts, and servicing contracts to both new and existing customers.

Expansive Accessory Inventory The company's large accessory department featuring premium brands like Humminbird, Lowrance, and Minn-kota creates opportunities for upselling navigation, electronics, and boating accessories, appealing to recreational boaters and fishing enthusiasts.

Diverse Customer Base Operating within a competitive market with companies like West Marine and MarineMax, Water Werks can target local boat owners, fishing anglers, and boating clubs in the Chicago region, emphasizing its personalized services and extensive inventory as key differentiators.

Growth Potential With a revenue range of 1 million to 10 million and a relatively small team, Water Werks can expand its sales efforts through targeted marketing, online presence, and expanding its used boat and engine inventory to attract budget-conscious buyers and seasonal recreationalists.