Expansion into new markets W.B. Mason launched Blizzard brand for white copy paper and spring water, signaling potential growth opportunities in product diversification beyond office supplies.

Address competitive challenges Facing allegations of trademark infringement and unfair competition, W.B. Mason should strategize to strengthen brand positioning and differentiate itself in a competitive marketplace.

Leverage recent investments Recent purchase of a 5-acre property in North Carolina presents a chance for W.B. Mason to expand its physical presence geographically and potentially tap into new customer segments.

Opportunity in tech integration Utilization of tech stack including Microsoft Azure, Google Analytics, and LinkedIn Insight Tag signifies a commitment to data-driven decision-making, opening avenues for technology-driven sales and marketing strategies.

Mitigate reputational risks Addressing past issues of selling counterfeit masks and trademark infringement is crucial to safeguard brand reputation, ensuring trust among customers and fostering long-term relationships for sustained sales growth.