New Product Launches W.B. Mason recently launched a new line of copy paper called Blizzard, showing a focus on expanding product offerings. This presents an opportunity to upsell existing clients with the new product and attract new customers looking for innovative office supplies.

Expansion to New Markets The company invested $1.5 million in a 5-acre property in Leland, North Carolina, indicating a push for geographical expansion. This move opens doors for targeting businesses in that region, creating potential sales opportunities in a new market.

Legal Challenges Despite legal challenges related to allegations of selling fake masks at inflated prices, W.B. Mason's response presents a chance to highlight commitment to quality and ethical practices. This can be leveraged as a selling point to assure customers of genuine products and fair pricing.

Brand Recognition With the launch of the Blizzard brand in 2003 for white copy paper and its subsequent expansion to spring water, W.B. Mason has built brand recognition. Leveraging this established brand identity can help in attracting customers familiar with the Blizzard line and drive sales.

Competitive Positioning Being sued by Dairy Queen for trademark infringement on the Blizzard name highlights W.B. Mason's competitive positioning. This presents an opportunity to emphasize differentiation and unique product offerings, potentially attracting customers seeking distinct brands.