West Michigan Tourist Association

Advertising ServicesMichigan, United States2-10 Employees

WMTA is a nonprofit, privately funded membership association that markets West Michigan and its member destinations to travelers, a mission it has carried out since 1917. It unites nearly 700 tourism operators to promote a region stretching from Northwest Indiana to the Straits of Mackinac and across Michigan's western Lower Peninsula. The organization treats West Michigan as a single destination, aiming to help member businesses benefit from regional collaboration rather than from isolated local markets. Membership offers access to a searchable listing on its website, with annual dues starting under $200. Based in Grand Rapids, Michigan, WMTA operates as a small, member-driven nonprofit within the advertising services sector, focused on tourism marketing. Its recent activity includes partnerships with local organizations such as the City of Holland and the Great Lakes Shipwreck Historical Society, and a 2024 collaboration with Wild Ones to explore native landscaping.

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