Insights

Sustainability to Performance Wetpaint emphasizes measurable impact through a tech-driven marketing approach, signaling opportunities to position solutions around performance marketing, analytics-driven optimization, and ROI-focused campaigns for potential clients seeking clear outcomes.

Mid-market Growth With 11-50 employees and revenue in the $1M-$10M range, Wetpaint targets ambitious brands that need scalable systems. Sales can focus on mid-market clients looking to professionalize marketing operations with automation, AI-enabled solutions, and integrated platforms.

Tech Enabled Value Their tech stack and emphasis on AI-enabled solutions present a compelling pitch to prospects seeking modern martech capabilities, data-driven insights, multichannel automation, and platform integrations to improve efficiency and conversions.

Brand Experience Edge Wetpaint positions as a full-service partner mixing strategy, creativity, and technology. Target opportunities include brands needing cohesive cross-touchpoint campaigns, content strategy, and digital platform optimization to drive consistent brand performance.

Growth Momentum Recent recognitions and a history of growth suggest capacity to take on new clients. Leverage mentions of fast-growing status and notable achievements to approach potential customers seeking proven agencies with a track record of scalable success.

Similar companies to Wetpaint

Wetpaint Tech Stack

Wetpaint uses 8 technology products and services including Twitter Ads, Hotjar, Microsoft Clarity, and more. Explore Wetpaint's tech stack below.

Wetpaint's Email Address Formats

Wetpaint uses at least 2 email formats:
Wetpaint Email FormatsExamplePercentage
First@wetpaint.co.zaJohn@wetpaint.co.za
83%
Middle@wetpaint.co.zaMichael@wetpaint.co.za
17%

Frequently Asked Questions

What is Wetpaint's official website and social media links?

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Wetpaint's official website is wetpaint.co.za and has social profiles on LinkedIn.

How much revenue does Wetpaint generate?

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As of August 2026, Wetpaint's annual revenue is estimated to be $1M - $10M.

What is Wetpaint's SIC code and NAICS code?

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Wetpaint's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Wetpaint have currently?

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As of August 2026, Wetpaint has approximately 43 employees across 3 continents, including Africa, North America and Europe. Key team members include Chief Executive Officer: P. M. C., Chief Creative Officer (cco): S. E. M. and Executive Director At Wetpaint Advertising (pty) Ltd: K. W. Explore Wetpaint's employee directory with LeadIQ.

What industry does Wetpaint belong to?

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Wetpaint operates in the Advertising Services industry.

What technology does Wetpaint use?

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Wetpaint's tech stack includes Twitter Ads, Hotjar, Microsoft Clarity, Snowplow, Visual Website Optimizer, WordPress, Microsoft 365 and Brevo.

What is Wetpaint's email format?

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Wetpaint's email format typically follows the pattern of First@wetpaint.co.za. Find more Wetpaint email formats with LeadIQ.

When was Wetpaint founded?

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Wetpaint was founded in 1997.
Wetpaint logo

Wetpaint

Advertising ServicesGauteng, South Africa11-50 Employees

Wetpaint is a full-service, tech-driven marketing agency based in Johannesburg, Gauteng, focused on delivering measurable impact. With more than 25 years in the industry, the firm partners with brands to tackle complex marketing challenges by blending strategy, creativity, and technology across multiple touchpoints. The organization operates as a small-to-mid-sized agency, emphasizing clarity, alignment, and outcomes in its work.

Its services span brand and content work, as well as digital platforms, automation, and AI-enabled solutions, all aimed at moving businesses forward efficiently and with scalability. The company has earned industry recognition, including being named among the fastest-growing private companies by Silicon Review in 2022.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Wetpaint's revenue is estimated to be in the range of $1M - $10M

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