Insights

Innovative Multi-channel Approach Wetpaint’s expertise in integrating data analytics, creativity, and technology across multiple channels positions it as an ideal partner for brands seeking comprehensive advertising solutions that engage connected consumers effectively.

Recognition and Credibility Being recognized as one of the 50 Best Websites of 2007 by Time Magazine and as one of the 30 fastest-growing private companies in 2022 demonstrates Wetpaint’s established reputation and rapid growth potential, making it a promising collaborator for strategic marketing initiatives.

Parent Company Support Since being acquired by Viggle in 2012, Wetpaint benefits from resources and industry connections within the entertainment and rewards sector, which could open opportunities for cross-promotional campaigns or enhanced digital engagement strategies.

Financial Scope With revenue estimated between one and ten million dollars, Wetpaint offers tailored advertising services to mid-sized businesses looking for innovative digital solutions, presenting opportunities for agencies targeting similar market segments.

Technological Savvy Utilizing a modern tech stack including A/B testing, web optimization, and interactive tools, Wetpaint can support data-driven marketing campaigns and advanced digital service offerings, appealing to clients that prioritize measurable results and technological sophistication.

Wetpaint Tech Stack

Wetpaint uses 8 technology products and services including Nelio A/B Testing, Webpack, OWL Carousel, and more. Explore Wetpaint's tech stack below.

  • Nelio A/B Testing
    A/B Testing
  • Webpack
    Development
  • OWL Carousel
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Autoptimize
    Web Platform Extensions
  • Apache HTTP Server
    Web Servers

Wetpaint's Email Address Formats

Wetpaint uses at least 1 format(s):
Wetpaint Email FormatsExamplePercentage
First@wetpaint.co.zaJohn@wetpaint.co.za
83%
Middle@wetpaint.co.zaMichael@wetpaint.co.za
17%

Frequently Asked Questions

Where is Wetpaint's headquarters located?

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Wetpaint's main headquarters is located at 1 Meadowbrook Lane The Johannesburg, Gauteng South Africa. The company has employees across 3 continents, including AfricaNorth AmericaEurope.

What is Wetpaint's official website and social media links?

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Wetpaint's official website is wetpaint.co.za and has social profiles on LinkedIn.

What is Wetpaint's SIC code NAICS code?

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Wetpaint's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Wetpaint have currently?

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As of April 2026, Wetpaint has approximately 42 employees across 3 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer: P. M. C.Chief Creative Officer (cco): S. E. M.Executive Director At Wetpaint Advertising (pty) Ltd: K. W.. Explore Wetpaint's employee directory with LeadIQ.

What industry does Wetpaint belong to?

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Wetpaint operates in the Advertising Services industry.

What technology does Wetpaint use?

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Wetpaint's tech stack includes Nelio A/B TestingWebpackOWL CarouseljQuery MigrateLightboxModernizrAutoptimizeApache HTTP Server.

What is Wetpaint's email format?

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Wetpaint's email format typically follows the pattern of First@wetpaint.co.za. Find more Wetpaint email formats with LeadIQ.

When was Wetpaint founded?

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Wetpaint was founded in 1997.

Wetpaint

Advertising ServicesGauteng, South Africa11-50 Employees

Wetpaint is a full-service, tech-driven marketing agency built to deliver measurable impact.

For over 25 years, we’ve partnered with brands to solve complex marketing challenges—combining strategy, creativity, and technology to drive performance across every touchpoint.

In a world of increasing complexity, we focus on clarity, alignment, and outcomes. From brand and content to digital platforms, automation, and AI-enabled solutions, our approach is designed to move businesses forward—efficiently and intelligently.

We don’t chase volume. We build systems that scale, campaigns that convert, and partnerships that last.

Wetpaint. Built to think. Designed to perform.

Section iconCompany Overview

Headquarters
1 Meadowbrook Lane The Johannesburg, Gauteng South Africa
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Wetpaint's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Wetpaint's revenue is estimated to be in the range of $1M$10M

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