Insights

Niche Market Small construction and design firm in New York with a focus on residential and commercial projects; potential for targeted outreach to boutique developers and small-to-midscale property owners seeking personalized design-build services.

Digital Presence Active use of Squarespace and Google Workspace suggests a lean digital footprint; leverage for streamlined online lead capture, portfolio showcasing, and integrated project management to attract smaller clients who value efficiency.

Revenue Potential Current revenue under $1M indicates growth opportunities through expanded service offerings, upsell to design-build packages, and partnerships with real estate developers and property managers in New York.

Service Scope Experience spanning residential, mixed-use, and warehouses signals versatility; target commercial clients and developers needing flexible space planning, interior design, and construction collaboration.

Competitive Position Operating in a crowded New York market with many well-funded peers in the same or adjacent segments; differentiation via turnkey design-build efficiency, personalized client service, and rapid project execution.

Similar companies to What The Flip

What The Flip Tech Stack

What The Flip uses 8 technology products and services including Squarespace, Google Domains, Squarespace Commerce, and more. Explore What The Flip's tech stack below.

What The Flip's Email Address Formats

What The Flip uses at least 2 email formats:
What The Flip Email FormatsExamplePercentage
First_L@whattheflipny.comJohn_D@whattheflipny.com
50%
Last.First@whattheflipny.comDoe.John@whattheflipny.com
50%

Frequently Asked Questions

What is What The Flip's official website and social media links?

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What The Flip's official website is whattheflipny.com and has social profiles on LinkedIn.

How much revenue does What The Flip generate?

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As of October 2026, What The Flip's annual revenue is estimated to be <$1M.

What is What The Flip's NAICS code?

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What The Flip's NAICS code is 23 - Construction.

How many employees does What The Flip have currently?

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As of October 2026, What The Flip has approximately 3 employees across 1 continents, including North America. Key team members include Cofounder: S. K. and Owner & Managing Director: A. T. Explore What The Flip's employee directory with LeadIQ.

What industry does What The Flip belong to?

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What The Flip operates in the Construction industry.

What technology does What The Flip use?

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What The Flip's tech stack includes Squarespace, Google Domains, Squarespace Commerce, Google Workspace, Microsoft 365, Google Fonts API, Choices and X-XSS-Protection.

What is What The Flip's email format?

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What The Flip's email format typically follows the pattern of First_L@whattheflipny.com. Find more What The Flip email formats with LeadIQ.
What The Flip logo

What The Flip

ConstructionNew York, United States2-10 Employees

What The Flip is a New York-based construction and design firm serving both residential and commercial clients. The company focuses on building and designing spaces such as houses, mixed-use properties, and warehouses, offering integrated solutions for creation and renovation projects. Positioned within the construction industry, it aims to address client needs for functional, well-designed spaces without requiring clients to manage multiple specialists. The team is described as operating within a small- to mid-size context, and the firm’s location situates it in New York, United States.

The business targets property owners and developers seeking practical design and construction services for a range of property types. By combining building and design capabilities, it supports projects that span from single-family environments to larger commercial or mixed-use developments, emphasizing versatility in scope and application. A concrete recent development noted is the firm’s ongoing work in housing, mixed-use, and warehouse spaces within the New York market.

Section iconCompany Overview

NAICS Code
23 - Construction
Employees
2-10

Section iconFunding & Financials

  • <$1M

    What The Flip's revenue is estimated to be in the range of <$1M

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