Insights

Small but agile With a lean team of 2-10 employees and a focus on both residential and commercial projects, there is an opportunity to offer scalable design-build and project management solutions that align with fast-moving, high-touch client experiences.

Local yet design-forward Based in New York and offering design plus construction services, there is potential to upsell integrated design-build packages, BIM or 3D visualization services to attract higher-value mixed-use and warehouse projects in the NYC area.

Digital footprint The current tech stack includes Squarespace and Microsoft 365, suggesting openness to digital marketing optimization, CRM integration, and streamlined proposal workflows to capture and nurture leads more efficiently.

Revenue opportunity With annual revenue under 1M, there is room to pursue expanded service lines, strategic partnerships, and targeted outreach to nearby mid-market developers and specialty contractors to grow project size and repeat business.

Market alignment Competition context shows peers with strong consumer-facing brands; emphasize differentiators like fast-turnaround projects, transparent pricing, and enhanced client communication to win residential and small-scale commercial wins in a competitive NYC market.

Similar companies to What The Flip

What The Flip Tech Stack

What The Flip uses 8 technology products and services including Squarespace, Google Domains, Squarespace Commerce, and more. Explore What The Flip's tech stack below.

What The Flip's Email Address Formats

What The Flip uses at least 2 email formats:
What The Flip Email FormatsExamplePercentage
First_L@whattheflipny.comJohn_D@whattheflipny.com
50%
Last.First@whattheflipny.comDoe.John@whattheflipny.com
50%

Frequently Asked Questions

What is What The Flip's official website and social media links?

Minus sign iconPlus sign icon
What The Flip's official website is whattheflipny.com and has social profiles on LinkedIn.

How much revenue does What The Flip generate?

Minus sign iconPlus sign icon
As of August 2026, What The Flip's annual revenue is estimated to be <$1M.

What is What The Flip's NAICS code?

Minus sign iconPlus sign icon
What The Flip's NAICS code is 23 - Construction.

How many employees does What The Flip have currently?

Minus sign iconPlus sign icon
As of August 2026, What The Flip has approximately 3 employees across 1 continents, including North America. Key team members include Cofounder: S. K. and Owner & Managing Director: A. T. Explore What The Flip's employee directory with LeadIQ.

What industry does What The Flip belong to?

Minus sign iconPlus sign icon
What The Flip operates in the Construction industry.

What technology does What The Flip use?

Minus sign iconPlus sign icon
What The Flip's tech stack includes Squarespace, Google Domains, Squarespace Commerce, Google Workspace, Microsoft 365, Google Fonts API, Choices and X-XSS-Protection.

What is What The Flip's email format?

Minus sign iconPlus sign icon
What The Flip's email format typically follows the pattern of First_L@whattheflipny.com. Find more What The Flip email formats with LeadIQ.
What The Flip logo

What The Flip

ConstructionNew York, United States2-10 Employees

What The Flip is a New York-based construction and design firm serving both residential and commercial clients. The company focuses on building and designing spaces such as houses, mixed-use properties, and warehouses, offering integrated solutions for creation and renovation projects. Positioned within the construction industry, it aims to address client needs for functional, well-designed spaces without requiring clients to manage multiple specialists. The team is described as operating within a small- to mid-size context, and the firm’s location situates it in New York, United States.

The business targets property owners and developers seeking practical design and construction services for a range of property types. By combining building and design capabilities, it supports projects that span from single-family environments to larger commercial or mixed-use developments, emphasizing versatility in scope and application. A concrete recent development noted is the firm’s ongoing work in housing, mixed-use, and warehouse spaces within the New York market.

Section iconCompany Overview

NAICS Code
23 - Construction
Employees
2-10

Section iconFunding & Financials

  • <$1M

    What The Flip's revenue is estimated to be in the range of <$1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.